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Digital Marketing Strategy Manager
hace 1 mes
The role of the Associate Manager Digital Marketing is to develop and execute a comprehensive digital marketing strategy for Hasbro's ecommerce channels, driving business objectives and increasing online brand visibility.
Key responsibilities include:
- Leading cross-functional teams to create customer-centric plans that align commercial, marketing, and sales goals.
- Nurturing relationships with ecommerce agencies and global teams to implement full-year planning agendas.
- Implementing marketing plans with the commercial team, measuring performance through relevant KPIs.
- Optimizing marketing strategies to boost sales and brand awareness by tracking consumer trends and campaign analysis.
- Developing omnichannel strategies for brand store creation and customer journey optimization.
- Maintaining expertise in SEO, digital analytics, and data-driven insights.
The successful candidate will have experience in administering media budgets to maximize sales, proficiency in digital metrics, and strong analytical skills. They will also be able to craft compelling messages for monthly campaigns and lead e-commerce strategy development.
In this role, you will work closely with the sales team to ensure alignment and collaborate with other departments to drive results. You will also be responsible for growing Hasbro's ecommerce presence through channel management and omnichannel strategies.
We are looking for a leader who conducts themselves with character and integrity, proposes new ideas, and acts with courage. The ideal candidate will be open to change, flexible, and resilient, with a commitment to solving problems and juggling multiple priorities.
