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Marketing Manager Associate
hace 2 meses
The Associate Manager Customer Marketing plays a pivotal role in driving a sustainable go-to-market strategy for modern channels, specifically all Walmart format stores (Supercenter, Bodega Aurrera, Walmart Express).
Key responsibilities include leading and following up on the strategy for this channel, encompassing portfolio, promotional, channel/customer, and ecommerce plans to achieve business objectives and ensure profitability, with timely executions at the point of sale.
This role involves managing and measuring the in-market delivery of brand plans, collaborating with commercial teams to deliver excellence in-store (offline and online).
Main Goals:
- Develop and execute a go-to-market strategy for modern channels.
- Lead and follow up on the strategy for this channel.
- Manage and measure the in-market delivery of brand plans.
