Senior Product Marketing Manager for Alexa Mexico

hace 5 horas


Ciudad de México, Ciudad de México Servicios Comerciales Amazon Mexico S. de R.L. de C.V. - D44 A tiempo completo
Job Description

Are you passionate about cutting-edge technologies and innovative solutions? We're looking for a Senior Product Marketing Manager to join our Alexa International team in Mexico.

As a Product Marketing Manager, you will be responsible for driving customer engagement, monetization, and retention for Alexa through strategic marketing, cross-functional collaboration, and data-driven optimization.

Key Responsibilities
  • Develop and execute impactful marketing strategies to drive high-value customer actions, engagement, and retention.
  • Manage complex trade-offs across multiple strategic marketing initiatives and establish streamlined processes for campaign delivery.
  • Collaborate closely with the product team to create exceptional customer journeys for Alexa use cases.
  • Proactively identify and resolve issues that could undermine the overall strategy and impede customer adoption and financial goals.
  • Work with business intelligence, engineering, and merchandising teams to design and execute test-and-learn plans that drive engagement, prevent customer churn, and support critical business initiatives.
  • Define new campaign proposals and conduct effectiveness studies to identify actions for continuous improvement.
Requirements
  • 6+ years of professional marketing experience
  • Experience using data and metrics to drive improvements
  • Experience building, executing, and scaling cross-functional marketing programs
  • Experience leading go-to-market for consumer software or hardware product launches
  • Experience communicating results to senior leadership
  • Experience with customer segmentation, profiling, and targeting
  • Experience with A/B Testing or Multi-Variate Testing or both
  • Native Level Spanish proficiency
Preferred Qualifications
  • Experience using SQL or other analytical tools for conducting data analysis
  • Master's degree in marketing, advertising, business, or equivalent


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