Senior Product Marketing Manager for Alexa Mexico
hace 5 horas
Are you passionate about cutting-edge technologies and innovative solutions? We're looking for a Senior Product Marketing Manager to join our Alexa International team in Mexico.
As a Product Marketing Manager, you will be responsible for driving customer engagement, monetization, and retention for Alexa through strategic marketing, cross-functional collaboration, and data-driven optimization.
Key Responsibilities- Develop and execute impactful marketing strategies to drive high-value customer actions, engagement, and retention.
- Manage complex trade-offs across multiple strategic marketing initiatives and establish streamlined processes for campaign delivery.
- Collaborate closely with the product team to create exceptional customer journeys for Alexa use cases.
- Proactively identify and resolve issues that could undermine the overall strategy and impede customer adoption and financial goals.
- Work with business intelligence, engineering, and merchandising teams to design and execute test-and-learn plans that drive engagement, prevent customer churn, and support critical business initiatives.
- Define new campaign proposals and conduct effectiveness studies to identify actions for continuous improvement.
- 6+ years of professional marketing experience
- Experience using data and metrics to drive improvements
- Experience building, executing, and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Experience communicating results to senior leadership
- Experience with customer segmentation, profiling, and targeting
- Experience with A/B Testing or Multi-Variate Testing or both
- Native Level Spanish proficiency
- Experience using SQL or other analytical tools for conducting data analysis
- Master's degree in marketing, advertising, business, or equivalent
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