Marketing Automation Strategist
hace 1 mes
About the Role:
Talink is looking for a highly skilled Marketing Automation Strategist to join our team in Guadalajara. As a Marketing Automation Strategist, you will be responsible for designing, testing, executing, and reporting marketing campaigns within the Marketo platform.
Key Responsibilities:
* Partner with internal stakeholders to execute best-in-class Marketo programs in support of the buyer journey, including demand generation and pipeline acceleration.
* Maintain data hygiene to ensure accurate segmentation and targeting.
* Implement marketing automation best practices, ensure proper end-to-end testing of all programs, and increase database growth through continued optimization.
* Deliver reporting and analysis on program performance, conversion, attribution, and effectiveness.
Requirements:
* Minimum 3-4 years' experience within the Marketo platform with proven technical proficiency.
* Marketo Certified Expert preferred.
* Functional knowledge of digital marketing ecosystems, content marketing, paid and owned media, as it relates to marketing automation.
* Functional knowledge of third-party tools that integrate with Marketo, such as Salesforce, chatbots, ad programs, and ABM programs.
* Self-starter who is highly accountable and communicative.
* Excellent English written and verbal communications.
* Highly organized with strong attention to detail.
* Ability to work in a fast-paced, deadline-focused environment and manage multiple projects across multiple groups.
About Talink:
Talink is a company that values innovation and customer satisfaction. We are a team of professionals who are passionate about delivering exceptional results.
What We Offer:
* A dynamic and fast-paced work environment.
* Opportunities for professional growth and development.
* A competitive salary and benefits package.
* A hybrid working schedule, with at least 3 days per week spent in the office.
If you are a highly skilled Marketing Automation Strategist looking for a new challenge, please submit your application today.
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