Digital Content Strategist
hace 3 días
At Carestream, we are seeking a skilled Digital Content Strategist to join our team. This role is responsible for managing and optimizing web content using our enterprise Sitecore Content Management System (CMS). The ideal candidate will have a strong background in web content management, front-end web development, and a keen eye for detail.
Key Responsibilities:
- Create engaging web pages and incorporate content provided by business stakeholders
- Collaborate with marketing, design, program leadership, and development teams to ensure content aligns with brand guidelines and business objectives
- Develop emails, landing pages, and forms using a CRM platform to support marketing campaigns
- Maintain accurate, up-to-date, and consistent web content that reflects the company's voice and style
- Troubleshoot and resolve issues related to web content and functionality
- Stay current with industry trends and best practices in web content management and digital marketing
Requirements:
- Bachelor's degree or equivalent work experience in Web Development and/or related technologies
- Proficiency in HTML, CSS, and basic web development skills
- Excellent oral and written communications skills in English, using online collaborative tools
- Proven experience with Sitecore or similar enterprise CMS platforms
- Strong understanding of web content management principles and best practices
- Excellent attention to detail and organizational skills
- Experience with Marketing, Communications, or a related field a plus
- Strong analytical and problem-solving abilities
- Ability to work collaboratively in a team environment
- Familiarity with SEO best practices and web analytics tools
Carestream offers a competitive salary of $85,000 per year, along with a comprehensive benefits package, including medical, dental, and vision insurance, 401(k) matching, and paid time off. We are an equal opportunity employer and welcome applications from diverse candidates.
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