Visual Content Strategist
hace 9 horas
About PepsiCo:
PepsiCo is a global food and beverage leader with a rich history of innovation. Our iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade, and Tropicana, are consumed more than a billion times a day in over 200 countries.
As a company, we're committed to making a positive impact on the world. We believe that diversity, equity, and inclusion are essential to our success and strive to create an environment where all people feel welcome and valued.
The Opportunity:
We're seeking a highly skilled Digital Media Designer to join our team. As a Digital Media Designer, you will be responsible for developing creative visual ideas based on brand objectives, designing and conceptualizing master graphics, and adapting existing key visuals for digital toolkits, social media posts, sizzle videos, and digital ads.
You will also participate in brainstorming and creative brand strategy sessions, including ideation of consumer programs, long-term campaigns, content/web creation, and development. Additionally, you will work independently and collaboratively with cross-functional teams to deliver high-quality design solutions that meet business needs.
Your Impact:
- Conceive and develop innovative visual concepts that effectively communicate brand messages across various touchpoints.
- Design and create engaging digital assets, including social media posts, email marketing campaigns, and website content.
- Collaborate with internal stakeholders to understand business objectives and develop targeted design solutions.
- Maintain brand consistency and adhere to design guidelines while introducing new ideas and fresh perspectives.
Requirements:
- Bachelor's degree in Graphic Design, Visual Arts, or a related field.
- At least 4 years of experience in creative roles, preferably in agency environments.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) and motion graphic skills.
- Strong understanding of design principles, trends, and best practices.
- Excellent communication and collaboration skills, with the ability to work with diverse stakeholders.
What We Offer:
- A competitive salary of $85,000 - $110,000 per year, depending on experience.
- A comprehensive benefits package, including medical, dental, and vision insurance, 401(k) matching, and paid time off.
- Opportunities for professional growth and development through training programs and mentorship.
- A dynamic and inclusive work environment that values diversity, equity, and inclusion.
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