Digital Content Strategist
hace 1 mes
About the Role:
We are seeking a highly skilled Digital Content Strategist to join our team at Citi.
Job Description:
The Senior Digital Content Sr. will design the words that people see and hear when interacting with our software, creating clear, consistent, accurate, self-aware, thoroughly reviewed, and carefully context- and audience-sensitive content.
This includes developing content strategies, which may also involve information architecture and writing information.
Responsibilities:
- Create engaging, accurate, and optimized content for search in collaboration with agency partners.
- Work alongside leadership to identify relevant paid/owned/earned content amplification opportunities and manage content distribution.
- Ensure compliance with business, legal, and compliance review of content and imagery.
- Provide recommendations with agency partners to ensure that content is engaging, accurate, and optimized for search.
- Review and continuously monitor analytics and optimize content to ensure that traffic/engagement goals and program KPIs are being met.
- Serve as a subject matter expert for partnership pilot programs and work with internal stakeholders to optimize content and distribution.
- Collaborate to build a media plan with agency partners to strategically distribute content to target audiences.
- Manage consumer strategy and pilots, as assigned, working to partner and share learnings with global teams.
- Identify paid channels, including social media and syndication partners, that effectively align with content topics.
- Understand and support quarterly paid media budget and manage marketing programs to determine best marketing channels for content.
- Develop targeted audience profiles and segments, as assigned, that strategically align with Citi-produced content.
- Manage retargeting strategy to reach existing Citi customers.
- Demonstrate return on investment of content and provide leadership with data that supports need for ongoing content investment.
- Partner with vendors to produce content that aligns with Citi goals and deliver content to targeted audiences.
- Work cross-functionally to develop partnership agreements in accordance with requirements of internal stakeholders.
Qualifications:
- 5-8 years of experience in content marketing, content editing, or related field.
- Bachelor's/University degree or equivalent experience.
Salary: $90,000 - $120,000 per year, depending on location and experience.
About Citi:
Citi is an equal opportunity and affirmative action employer. We value diversity and inclusion and are committed to creating an inclusive environment for all employees.
EEO Policy Statement:
We are an equal opportunity employer and welcome applications from diverse candidates.
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