Ecommerce Content Strategist

hace 1 mes


Xico, México Fender A tiempo completo

We are searching for a skilled Ecommerce Content Strategist to join our team at Fender Musical Instruments Corporation. This role is responsible for planning and optimizing digital content that captivates, informs, and motivates customers to increase engagement and sales.

This position is accountable for driving positive financial results and works closely with cross-functional teams to ensure the appropriate planning and execution of content strategies to meet online business goals and strategies. The focal point of this role is to drive and optimize online content strategies to create a world-class digital shopping experience.

Key Responsibilities:

- Work closely with merchandising and marketing teams to plan, manage and execute content calendars for homepages, product category focuses, new launches, inventory availability and marketing initiatives.
- Partner with the merchandising team to plan and execute curated category landing pages to support DTC commercial moments, new product launches and guided-selling journeys.
- Maintain site Category and URL redirects, ensuring accurate and timely execution.
- Stay informed about industry trends, competitor activities, and customer preferences to enhance Fender's content strategy.
- Regularly monitor and analyze content performance utilizing data and share with the broader ecommerce team to help generate and drive future content decisions and strategies.
- Collaborate with User Experience teams on development and enrichment of content and customer journey.

Requirements:

- Bachelor's degree in marketing, graphic design, business, or related field.
- 3-5 years ecommerce content and/or merchandising experience, ideally in a direct-to-consumer environment.
- Salesforce Commerce Cloud Page Designer experience. Shopify platform experience is strongly preferred. Adobe Photoshop experience a plus. Contentsquare, Google Analytics experience also beneficial.
- Consumer-focused, highly analytical, and inquisitive by nature. Excellent communication skills, both written and in-person.

Estimated Salary: $65,000 - $85,000 per year



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