Chief Marketing Officer for Digital Assets
hace 4 días
CORPORATE COMMUNICATIONS DIRECTOR
About the Role:The successful candidate will be responsible for elevating Bitfinex's profile as a leading digital asset trading platform, while promoting its strategic partnerships. This role requires a seasoned professional with expertise in corporate communications, public relations, and digital marketing.
Key Responsibilities:- Develop a global strategic communications plan that supports Bitfinex's business priorities and aligns with the company's marketing strategy.
- Lead all aspects of corporate communications, including reputation management, crisis communications, and employee engagement.
- Partner with the marketing team to create a consistent narrative across product, geographies, and audiences.
- Assess industry initiatives and conferences, developing presentational and marketing materials as needed.
- Implement executive visibility programs, incorporating speaking engagements and social media presence.
- Maintain a measurement program, generating quarterly reports on media and social media performance.
- At least 10 years' experience in corporate communications, public relations, or digital marketing within the crypto, fintech, financial services, or technology industries.
- A proven track record of success in managing integrated marketing communications programs.
- Expertise in developing corporate communications plans, aligning internal, external, and stakeholder communications against business priorities.
- Ability to communicate complex information effectively, verbally or in writing, across multiple disciplines.
$120,000 - $180,000 per annum, depending on experience.
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