Senior Consumer Insight Specialist

hace 1 semana


Xico, México Western Digital A tiempo completo

Empowering Innovation through User-Centric Research

About the Role:

We are seeking an exceptional Senior Consumer Insight Specialist to join our User Experience Research team at Western Digital. As a key member of our cross-functional team, you will play a pivotal role in shaping the user experience of our products and services.

Your Key Responsibilities:

  • Lead end-to-end user research activities, overseeing study design, participant recruitment, moderation, analysis, and delivery of insights.
  • Manage multiple concurrent research projects, ensuring outcomes meet high-quality standards and are delivered within established timelines.
  • Collaborate closely with internal teams, including product management, industrial design, product marketing, marketing creative, packaging, business development, and product operations, to identify research needs and develop well-structured research plans.
  • Conduct various forms of user research, encompassing both qualitative and quantitative methods such as user interviews, usability testing, brand and competitor testing, and product testing to glean insights that address specific business inquiries.
  • Act as our resident expert in survey tools and methodologies, proficient in utilizing various platforms to collect user feedback and adept at determining the most suitable methods or combination of methods for addressing research inquiries.
  • Foster strong relationships with key stakeholders across departments (i.e., Economics & Data Science, Consumer Sales, etc.) ensuring effective communication of research findings.
  • Utilize analytical tools such as Excel, Python, R, SQL, SPSS, etc., to distill insights from quantitative user research, such as willingness to pay and demand generation analyses.
  • Presentation of findings in clear and compelling formats, such as well-structured presentations, fostering collaboration among teams, facilitating meaningful discussions, and motivating actionable decision-making.

What We Offer:

This is an exciting opportunity to be part of a dynamic team and contribute to the success of Western Digital's consumer research initiatives. In exchange for your expertise, we offer a competitive salary range of $120,000 - $160,000 per annum, depending on your qualifications and experience. Our comprehensive benefits package includes health insurance, retirement plan, paid time off, and professional development opportunities.



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