Consumer Behavior Analyst Lead
hace 2 meses
We are PepsiCo, a leading global food and beverage company with a rich history of innovation and commitment to excellence. With our iconic brands consumed more than a billion times a day in over 200 countries, we offer unparalleled opportunities for growth and development.
Job SummaryWe are seeking an experienced Consumer Behavior Analyst Lead to join our team in Mexico or Colombia. This is a pivotal role that will be responsible for tracking consumer trends and shifts by harnessing the power of advanced social listening tools and data analytics.
The ideal candidate will have a proven track record of utilizing industry sources and expertise to gather, compile, and synthesize pertinent foresight data, providing actionable insights to inform strategic decisions. A strong background in competitive analysis, market research, and consumer insight is essential. Experience working with cross-functional teams and developing high-performing teams is also highly valued.
This is a unique opportunity to shape the future success of our company, driving informed decision-making and ensuring responsiveness to evolving consumer needs. If you are passionate about staying ahead of the curve and pushing boundaries, this could be the perfect fit for you.
About the Role- Lead in-depth competitive analysis to assess the market landscape, providing strategic recommendations to maintain and expand our market leadership.
- Utilize various industry sources and expertise to effectively gather, compile, and synthesize pertinent foresight data to provide teams with a critical outside-in view.
- Identify opportunities and threats, ensuring we remain at the forefront of the industry by gaining deep insights into consumer behavior, preferences, and trends.
- Collaborate with cross-functional teams, including strategy, finance, marketing, and sales, to provide actionable insights that drive strategic decisions.
- Prepare regular and ad-hoc reports for senior leadership, summarizing consumer behavior changes, market trends, and recommended actions.
- Bachelor's degree in business, marketing, or related field (Master's degree preferred).
- Minimum of 7 years of experience in consultancy, market research, consumer insight, or related roles.
- Proven experience in using advanced social listening tools and data analytics platforms.
- Strong analytical and problem-solving skills.
- Excellent communication and presentation skills.
- Leadership experience with the ability to lead and develop a high-performing team.
- A competitive salary of $120,000 - $180,000 per annum, commensurate with experience.
- A comprehensive benefits package, including medical, dental, and vision insurance.
- A generous 401(k) matching program.
- Opportunities for professional development and growth within the company.
- A dynamic and inclusive work environment.
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