Senior Manager of Commercial Finance

hace 3 semanas

Guadalajara, Jalisco, México Brown-Forman A tiempo completo

Key Responsibilities:

This role brings a complete vision of our company as it participates and helps outline the business strategy and track it. Also, by leading and driving different initiatives through RGM, FP&A and Commercial Finance teams, generate value which impacts the results and way of work of the Commercial Business Unit.

Main Functions:

This position manages all commercial finance, revenue growth management, and financial planning and analysis matters for the Mexico Commercial Business Unit. A key function of the role is to provide analytical support, insights, advice, and counsel on key business issues to the Mexico organization, leading to profitable business growth and efficient allocation of resources.

Key Activities:

Act as the liaison between the company's Financial targets (Full P&L, Strategic Plans) and the Commercial Operations of the business, acting as an enabler, facilitator, and business partner.

Provide strategic guidance for high-impact decision making, strong commercial and financial advice on margin management, investment, and complex operational issues, helping to achieve both volume and profit goals.

Interact and mediate with Marketing and Sales for resource allocation, prioritization, and monitoring of financial resources, by demonstrating the ability to understand the brand strategies and frameworks and question/challenge the brand activities.

The Senior Finance Manager is the key finance partner and strategic advisor for the Commercial Leadership Team. With his/her team, this role is responsible for Revenue Growth Management (RGM) efforts, ensuring all pillars of RGM are brought to life, optimized and effectively managed within the market:

RGM Pillars:

  1. Leads the design, implementation, socialization, maintenance, and use of administrative and analytical tools and processes that can help the sales teams with their resource administration and maximize value creation by developing and implementing price, revenue, and margin capture strategies.
  2. Works with the Sales Director and Senior Sales/Channel Managers to build the Commercial Planning Calendar and proposes strategies to maintain the adequate pricing balance and profitability of our products across distribution channels/clients based on the Market and Brand Strategy.
  3. Support and advise on developing trade terms using a pay-for-performance approach.
  4. Evaluates and validates pricing, ensuring alignment vs. strategy across channels, proper relative positioning vs. key competitors, a balanced approach between the client's needs and the pricing of our products, etc.
  5. Analyzes relevant promotional indicators in our industry, detects potential opportunities, and proposes improvements to our promotional practices.
  6. Assigns, manages, and controls the sales team's financial resources (Discretionary Discounts, Trade Marketing Funds, and Free Goods) on a monthly, quarterly, yearly, and ad-hoc basis, to manage and improve profitability.
  7. Designs, develops, and maintains internal financial platforms to help sales teams with their financial planning and evaluation.

Full ownership and overseeing responsibility for financial planning and analysis activities, including monthly/quarterly/annual/rolling forecasting and reporting to LAR, Brown-Forman Emerging International and Brown-Forman Corporate; insightful and timely submission of Monthly Business Reviews (MBR's), Quarterly Business Reviews (QBR's), "Day 1 Depletions Commentaries"; ongoing gap/variance analysis, and objective/balanced identification of risks and upsides.

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