Digital Marketing Automation Strategist
hace 1 mes
We are seeking a highly skilled Digital Marketing Automation Strategist to join our team at Metrio. As a key member of our marketing team, you will be responsible for driving business growth through data-driven marketing automation.
About the RoleThis role collaborates with the marketing team and beyond to develop programs that meet defined KPIs. You will review campaigns before launch to ensure error-free execution, support marketing operations initiatives in Marketo and Salesforce, manage lead lifecycle, lead scoring, and data cleansing. Additionally, you will plan and execute A/B testing to enhance productivity, conversion rates, and sales growth. Your expertise in providing closed-loop reporting, tying marketing efforts to sales revenue, will be essential to this role.
Responsibilities:- Review campaigns before launch to ensure error-free execution
- Support marketing operations initiatives in Marketo and Salesforce
- Manage lead lifecycle, lead scoring, and data cleansing
- Plan and execute A/B testing
- Provide closed-loop reporting, tying marketing efforts to sales revenue
- Balancing business needs, technology limitations, and user experience
- Data-driven decision-making
- Agile approach
- Exceptional project management, collaboration, and communication skills
- Knowledge of customer data analytics and segmentation
We welcome adaptable professionals who thrive in a fast-paced environment. In return for your expertise, we offer a competitive salary ranging from $80,000 to $110,000 per year, depending on experience and qualifications. This role also comes with a comprehensive benefits package, including health insurance, retirement savings, and paid time off.
About UsMetrio is a dynamic and innovative company that values creativity, collaboration, and continuous learning. We are committed to helping our employees grow professionally and personally, while making a meaningful contribution to our organization's success.
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