Digital Marketing Automation Strategist

hace 6 días


Juárez, Chihuahua, México Metrio A tiempo completo
Job Summary

We are seeking a highly skilled Digital Marketing Automation Strategist to join our team at Metrio. As a key member of our marketing team, you will be responsible for driving business growth through data-driven marketing automation.

About the Role

This role collaborates with the marketing team and beyond to develop programs that meet defined KPIs. You will review campaigns before launch to ensure error-free execution, support marketing operations initiatives in Marketo and Salesforce, manage lead lifecycle, lead scoring, and data cleansing. Additionally, you will plan and execute A/B testing to enhance productivity, conversion rates, and sales growth. Your expertise in providing closed-loop reporting, tying marketing efforts to sales revenue, will be essential to this role.

Responsibilities:
  • Review campaigns before launch to ensure error-free execution
  • Support marketing operations initiatives in Marketo and Salesforce
  • Manage lead lifecycle, lead scoring, and data cleansing
  • Plan and execute A/B testing
  • Provide closed-loop reporting, tying marketing efforts to sales revenue
Core Competencies:
  • Balancing business needs, technology limitations, and user experience
  • Data-driven decision-making
  • Agile approach
  • Exceptional project management, collaboration, and communication skills
  • Knowledge of customer data analytics and segmentation
What We Offer

We welcome adaptable professionals who thrive in a fast-paced environment. In return for your expertise, we offer a competitive salary ranging from $80,000 to $110,000 per year, depending on experience and qualifications. This role also comes with a comprehensive benefits package, including health insurance, retirement savings, and paid time off.

About Us

Metrio is a dynamic and innovative company that values creativity, collaboration, and continuous learning. We are committed to helping our employees grow professionally and personally, while making a meaningful contribution to our organization's success.



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