Digital Campaign Strategist
hace 2 semanas
Aptiv Plc is seeking a Digital Campaign Strategist to join our team. As a key member of our marketing department, you will be responsible for managing campaigns through the marketing automation platform (Marketo) and fully leveraging its capabilities.
Key Responsibilities:
- Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software
- Understand and evaluate campaign metrics and distribute campaign performance to the marketing team
- Work with management to define KPIs, create reporting, analyze campaign performance and create recommendations to improve campaigns continuously
- Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
- Plan and perform A/B testing to define and execute enhancements to productivity & conversion rates
- Support essential marketing operations initiatives in Marketo and Salesforce such as lead scoring, lead nurturing, segmentation, and data cleansing
Requirements:
Bachelor's degree in Marketing communication or a related field
- 3 years of marketing automation experience, preferably Marketo
- Advanced English level
- Knowledge of database management concepts and best practices
- Must have superior communication skills, both written and verbal
- Must be highly organized and self-motivated with a sense of urgency
- Strong independent project management skills
- Capable of handling multiple tasks with competing priorities under minimal supervision
- Able to think critically and exercise independent judgment and discretion
- Excellent attention to detail
Salary Estimate: $90,000 - $110,000 per year, depending on location and experience.
About Aptiv:
We offer a competitive compensation package, including Major Medical Insurance & Life Insurance, Flexible Retirement Plan, Learning, professional growth and development in a world recognized international environment, Access to internal & external training, coaching & certifications, Scholarships, Recognition for innovation and excellence, Opportunities to give back to the community, Meaningful work that makes a difference in the world, Recognition for innovation and excellence, Tuition Reimbursement, and an inclusive work environment where all individuals can grow and develop.
Equal Employment Opportunity:
Aptiv is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender identity, sexual orientation, disability status, protected veteran status or any other characteristic protected by law.
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