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Marketing Analyst

hace 2 meses

Xico, México Lalamove A tiempo completo
About Lalamove

Lalamove is a leading logistics company that connects drivers and customers through its technology platform. With a strong presence in Asia and a growing presence in Mexico, we are committed to delivering fast and simple solutions for the world's delivery needs.

Job Summary

We are seeking a highly motivated and experienced Marketing Analyst to join our team in Mexico City. As a Marketing Analyst, you will play a key role in scaling and managing our rapid growth across Mexico, leveraging your expertise in content creation, trend research, and performance optimization.

Key Responsibilities
  1. Content Creation and Optimization: Develop compelling written content for diverse platforms, including social media, newsletters, and communications, ensuring consistency and alignment with brand messaging.
  2. Trend Research and Engagement Enhancement: Stay attuned to current trends in social media and content marketing, utilizing insights to foster higher audience engagement and create content that resonates with target audiences.
  3. Blog Content Strategy: Propose and generate valuable, informative content for the Lalamove Blog, establishing the brand as a thought leader within the industry.
  4. Performance Optimization Support: Conduct ongoing keyword research to optimize content positioning and contribute to the success of digital campaigns, collaborating closely with the Performance team to assess performance and recommend improvements.
  5. Campaign Execution and Management: Take charge of scheduling and executing Retention and Acquisition campaigns, ensuring timely and effective delivery to the target audience, and manage the scheduling and execution of coupon campaigns to increase customer engagement and sales.
  6. CRM Management and Oversight: Oversee and manage the aspects related to CRM System, ensuring smooth operations and optimal outcomes.
  7. Language and Cultural Translation: Provide accurate translations and culturally relevant content from Hong Kong, ensuring effective communication with the target audience.
  8. Monitoring and Reporting: Monitor keyword performance in digital campaigns and collaborate with the Performance team to understand their impact on results, and utilize data to enhance campaign strategies.
  9. Social Media and Content Trend Insights: Continuously analyze trends in social media and content, translating these insights into actionable strategies that drive engagement and growth.
  10. Website Edition: Manage the optimization and propose the best SEO practices through the website, generating the strategy for current and new landing pages between departments.
Requirements
  • 2-3 years of experience in Marketing
  • Management of social networks
  • Diploma in Marketing preferred
  • Management of Administrative / suppliers
  • Advanced English
  • Experience in CRM and Hubspot is a plus
What We Look For
  • A positive attitude and courage to make things happen, to identify and take advantage of new opportunities.
  • An ambitious person who has an entrepreneurial attitude to bring solutions and ideas to our daily operational needs.
  • A strong sense of prioritization and structured mindset to cover multiple things at the same time, without compromising quality.
  • An autonomous and adaptable attitude to deal with a constantly changing work environment.