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Marketing Communications Director
hace 2 meses
About the Role:
Cummins Inc. is seeking a talented Marketing Communications Manager to lead our marketing efforts and drive business growth.
Key Responsibilities:
- Develop and Execute Marketing Strategies: Design and implement marketing communications plans that align with Cummins business objectives, driving integrated multi-channel marketing campaigns and analyzing performance data.
- Lead Cross-Functional Teams: Collaborate with Sales, Product Development, and Creative teams to ensure alignment and successful execution of marketing initiatives.
- Manage and Develop Marketing Teams: Lead a team of marketing professionals, providing guidance, mentoring, and support to ensure individual and team success.
- Build and Maintain Relationships: Develop and strengthen relationships with stakeholders, leaders, and suppliers, maintaining and enhancing Cummins brand identity across all marketing materials and touch points.
- Plan and Execute Events: Plan and execute virtual and in-person events that create memorable experiences and deepen connections to the Cummins brand.
- Monitor and Analyze Performance: Monitor and analyze campaign performance metrics, providing feedback and recommendations for improvements, and reporting regularly on marketing KPIs.
- Manage Budget and Financials: Develop and manage budget, financial controls, and risks, ensuring efficiency and compliance with established budget.
- Stay Current with Industry Trends: Stay current on industry trends, competitor activities, and customer preferences to inform marketing strategies and identify new opportunities.
