Ecommerce Marketing Specialist
hace 1 mes
About Tinuiti
Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise.
Our Mission
Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.
About the Role
We support 100% remote work for applicants who reside in the United States. As a Shoppable Program Manager, you will be responsible for:
- Campaign and bid management of Shopping engines, such as Google Shopping, Microsoft Product Ads or Comparison Shopping Engines (Connexity)
- Support other media channels with feed-driven strategy to help provide a more holistic approach and connect our Shoppable programs
- Create, manipulate, and manage product feeds used for Shoppable programs
- Audit product feeds and point out issues and recommendations
- Report and optimize Shopping engine performance for clients
- Analyze data, identify trends and implement optimizations on a recurring basis
- Daily use of third-party feed management platforms
- Mentor junior team members on client relationship building and campaign management
Requirements
- 3+ years of experience managing performance of Shoppable programs or other digital marketing channels
- Proactivity, attention to detail and ability to work with external teams
- Strong understanding of ecommerce
- Advanced Microsoft Excel
- 2+ years of experience working with product feeds
- Experience in handling large product feeds – over 100k SKUs
- Experience with third-party feed platforms like Feedonomics
- Experience with bid management platforms like SA360 & Kenshoo/Skai
- Working knowledge of Google Merchant Center
- Proficient in Powerpoint / Google Slides
We are an equal opportunity employer
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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