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Email and Content Marketing Specialist

hace 2 meses

Ciudad de México, Ciudad de México Alegro Industries A tiempo completo

Alegro Industries Seeks a Talented Marketing Professional

We are a leading distributor of electronic components, spare parts, and industrial machinery with a strong international presence. With 23 years of experience, we are seeking a skilled Email and Content Marketing Specialist to join our marketing team.

Key Responsibilities:

Email Marketing Strategy
  1. Develop and execute targeted email campaigns to nurture leads, drive conversions, and increase customer retention.
  2. Build and segment email lists to optimize campaign performance.
  3. Create engaging email content, including subject lines, copy, and calls to action.
  4. Utilize email marketing platforms to design and implement email templates.
  5. Analyze email campaign performance metrics and provide actionable insights.
  6. A/B test email campaigns to optimize open rates, click-through rates, and conversions.
Content Marketing Strategy
  1. Develop and execute content marketing strategies aligned with business objectives.
  2. Create high-quality content, including blog articles, whitepapers, case studies, and social media posts.
  3. Optimize content for search engines (SEO) to improve visibility.
  4. Collaborate with design and sales teams to create engaging content assets.
  5. Measure content performance and adjust strategies accordingly.
Data Analysis and Reporting
  1. Track and analyze email and content marketing metrics to measure ROI and identify opportunities for improvement.
  2. Utilize data to inform future campaigns and optimize performance.

Requirements:

  • Communicative and fluent knowledge of English – must have
  • 2-5 years of experience in email marketing and content creation
  • Strong understanding of email marketing best practices and platforms (e.g., SendGrid, HubSpot, Marketo)
  • Excellent writing and editing skills with the ability to create engaging content.
  • Proficiency in data analysis and reporting tools.
  • Experience with SEO and content optimization.
  • University degree in Marketing or a similar field
  • Creativity, initiative, and unconventional approach to managing projects.
  • Ability to work in a fast-paced environment
  • Systematicity and high communication and interpersonal skills
  • Attention to detail and ability to multitask.

Preferred Qualifications:

  • Experience with Adobe Creative Suite or similar programs
  • E-commerce experience
  • Knowledge of social media marketing best practices

What We Offer:

  • Contract-based employment.
  • Opportunities for professional growth and development.
  • Collaborative and supportive work environment.
  • Work in the office from Monday to Friday (7:30 - 16:30)
  • A friendly atmosphere in a dynamic team.

Benefits:

  • Immediate IMSS coverage.
  • Law benefits.
  • Direct contract.

Additional Information:

There are three steps in the recruitment process. Please provide a portfolio of past work.

Requirements:

  • Educación mínima: Educación superior - Licenciatura
  • 2 años de experiencia
  • Idiomas: Inglés
  • Edad: entre 23 y 40 años
  • Conocimientos: Marketing, Negociación
  • Palabras clave: mercadotecnia, marketing, mercadeo, especialista