Email Marketing Manager

hace 2 días

Ciudad de México, Ciudad de México Newrich A tiempo completo
About the Role

We're seeking a highly skilled Email Marketing Manager to join our Agile marketing team at Newrich. As a key member of our team, you'll be responsible for driving email channel performance through effective strategy, content, segmentation, and personalization to achieve business objectives.

Key Responsibilities
  • Own project planning, prioritization, and task assignment for several marketing brand teams.
  • Lead our email marketing team to fulfill all email marketing campaigns executions and their respective KPI's.
  • Oversee the activation of new and existing audiences using a variety of both internal and open source platforms.
  • Utilize multiple pieces of infrastructure across different touch points to consistently activate new audiences and identify behavioural patterns within these audiences.
  • Encourage and facilitate collaboration, set up projects to give full visibility but allow the team to collaborate independently.
  • Manage and communicate shifting priorities to ensure projects reach completion by targeted due dates.
  • Identify potential risks and remove any roadblocks.
  • Track project dependencies, breakthroughs, performance metrics, and dashboards for regular status reports to team leadership.
  • Drive email channel performance through effective strategy, content, segmentation, and personalization to achieve business objectives.
  • Own the email marketing process end to end – Work with the marketing and IT teams, including graphic designers, copywriters, and IT administrators - this position manages the day to day activities in the department from the initiation of a project through to completion.
  • Manage and update the email marketing calendar to ensure that all plans are in conjunction with marketing efforts and deadlines.
  • Creative with discovering new engagement strategies on the email channel.
Requirements
  • A bachelor's degree in marketing (or related field), or equivalent work experience.
  • Experience with multiple ESP platforms and working within a deliverability first environment strongly preferred.
  • 5+ years experience as a project manager, preferably with a focus on email marketing.
  • Experience with testing and activating cold audiences and turning them into engaged users.
  • Experience with project management methodologies including agile, waterfall, and scrum.
  • Proficient in marketing project management standard methodologies and systems, including software/tools.
  • Familiarity with digital marketing production processes is preferred.
  • Ability to collaborate with a team of people to learn and grow and own new responsibilities as priorities change.
  • Highly detailed, organized, regimented and motivated to drive simultaneous projects and requests.
  • Highly collaborative with sophisticated verbal and written communication, people, and leadership skills.
  • Advanced analytical and problem-solving skills with the ability to adapt to changing priorities.
  • Having worked at a startup or a small company with less than 50 people is strongly preferred.

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