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B2B Marketing Manager, Latin America

hace 2 meses


Xico, México Yougov A tiempo completo

About YouGov

YouGov is a leading international research data and analytics company that helps the world's most recognized brands, media owners, and agencies to plan, activate, and track better marketing activities.

We are driven by a set of shared values, including being fast, fearless, and innovative. We work diligently to get it right, guided by accuracy, ethics, and proven methodologies. We respect and trust each other, and bring these values into everything that we do.

Our Mission

We aim to create the richest and most complete understanding of our customers' complex lives through our living data platform. This platform gets you right to the source for reliable, accurate data that reflects the reality of a complicated world.

The Role

We are seeking a highly skilled B2B Marketing Manager to lead all marketing programs in the Latin America region. As a key member of our marketing team, you will be responsible for developing strategies to grow our marketing database, including lead generation and list acquisition.

Key Responsibilities

  • Lead all B2B marketing programs in Latin America region
  • Develop strategies to grow marketing database, including lead generation and list acquisition
  • Identify consumer trends in key sectors and provide direction for editorial on local content creation to raise YouGov's awareness and gain media coverage
  • Develop opportunities for brand partnerships and participation in key industry events
  • Oversee organic and paid social
  • Create and maintain core marketing and sales enablement collateral for Latin America
  • Manage updates to Spanish and Portuguese language websites
  • Act as YouGov spokesperson in media and event engagements in the region
  • Report on marketing and lead generation performance

Requirements

  • 7+ years' experience in B2B marketing
  • Degree in Marketing or Communications preferred
  • Fluency in Mexican Spanish and English essential
  • Fluency in Brazilian Portuguese preferred
  • Eye for visual branding and strong copywriting skills
  • Strong project management skills and attention to detail essential
  • Experience in acting as spokesperson in media and event engagements preferred

Technical Skills and Qualifications

  • Strong skills in Microsoft Office suite (Excel, PowerPoint, Word) are essential
  • Experience in Salesforce preferred

Behavioral Competencies

  • Strong team player able to collaborate across a geographically dispersed organization
  • Ability to work with senior stakeholders across the business
  • Genuine interest in consumer insights and data
  • Excellent communication skills