Loyalty Marketing Manager Caribbean

hace 7 horas


Xico, México Marriott International, Inc A tiempo completo
Job Title: Loyalty Marketing Manager Caribbean & Latin America

Marriott International, Inc is seeking a highly skilled Loyalty Marketing Manager to join our team in the Caribbean & Latin America region. As a key member of our Loyalty team, you will be responsible for building and executing the local strategy to ensure Marriott Bonvoy is the #1 travel program in the industry.

Key Responsibilities:
  • Develop and execute the Member Communication Strategy, leveraging various channels and platforms to communicate effectively with members.
  • Collaborate closely with the Director of Loyalty Marketing to implement the continent's vision and objectives that build and activate the customer base in the CALA region through targeted marketing.
  • Work closely with the Partnerships and Cards team to understand the goals and requirements for activations and participate during negotiations.
  • Manage continent-level loyalty activity, develop local tactics and plans that drive enrollments.
  • Provide support and localization for Global Loyalty initiatives and global strategies to enhance the loyalty program in CALA and strengthen customer loyalty, portfolio awareness, and preference.
Requirements:
  • 4+ years' experience of relevant professional experience in loyalty, marketing, brand activation, media, promotions, membership marketing, or equivalent roles.
  • Understanding of multiple cultures for pull through in-market and implications on marketing communications.
  • Experience in customer acquisition, re-engagement, and retention strategies.
  • Experience in marketing planning and digital marketing tactics.
  • Experience working with external agencies.
  • Experience working in a highly collaborative corporate environment with direct reports.
Preferred Qualifications:
  • Experience in the hospitality or travel industry.
  • Arabic language desirable but not required.
What We Offer:
  • A dynamic and collaborative work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.


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