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VP, Demand Generation Strategist
hace 2 meses
Responsibilities:
* Develop and execute a comprehensive demand generation strategy that drives pipeline growth and customer acquisition
* Lead a high-performing demand generation team to increase pipeline growth and drive cross-sell/upsell opportunities
* Own the pipeline targets, collaborating with marketing and sales teams to define growth plans and channel strategies
* Manage digital demand generation channels such as SEM, paid social, webinars, sponsorships, SEO, and integrated campaigns
* Develop strategies for field marketing and regional revenue growth, collaborating closely with regional sales and partner leadership
* Oversee global events to enhance brand awareness, customer loyalty, and generate new leads and opportunities
* Create an outbound marketing strategy and account-based marketing framework aligned with sales objectives
* Collaborate with the Partner team to develop partner marketing strategies that align with global campaign goals and drive SQL pipeline
* Support and collaborate with the FAIR Institute to drive community learning, engagement, and advocacy
Requirements:
* Experienced marketing leader with a track record of building and executing multi-channel go-to-market plans
* Demonstrated leadership experience managing a Demand Gen team in a hyper-growth company that set the standard in their market category
* Strategic thinker with excellent communication and analytical skills
* Proven ability to drive pipeline growth and lead generation, and to leverage a community play
* Experience in SAAS and cybersecurity/cyber risk management is preferred
* Strong project management skills and ability to thrive in a dynamic environment
* Results-oriented with a collaborative and customer-focused mindset
If you're a seasoned marketing leader looking to make a meaningful impact in the cyber risk management industry, we want to hear from you"}
