Marketing Operations Director

hace 3 semanas

Guadalajara, Jalisco, México Paystand A tiempo completo
About Us

We're pioneers in the DeFi space, revolutionizing financial systems with our thriving global presence. Our hubs in Scotts Valley, South San Francisco, Austin, Minneapolis, Mexico City, Hermosillo, and Guadalajara drive innovation and growth.

We've been recognized on the Inc. 5000 list for five consecutive years, solidifying our position as one of the fastest-growing companies shaping the future of finance.

Our Mission

We're building an expansive ecosystem to transform financial operations and fuel business growth worldwide. By harnessing blockchain technology, we're digitizing receivables, automating processes, reducing time-to-cash, lowering transaction costs, and unlocking new revenue streams.

Our goal is to create a more open, inclusive, and transparent financial ecosystem, starting with B2B payments.

The Role

We're seeking an experienced Marketing Operations Manager to join our Demand Generation team. As a key member, you'll optimize marketing processes and technologies, manage lead flow, and analyze marketing performance to drive conversions and revenue.

This role offers endless opportunities for growth and development within a fast-paced environment.

Responsibilities
  • Administer and maintain our marketing systems and tools, ensuring seamless user experience and efficient workflows.
  • Provide expert support and training to users, addressing their needs and concerns effectively.
  • Manage system renewals, upgrades, and expansions to stay ahead of industry trends.
  • Collaborate with vendors to evaluate and negotiate contracts that meet our business needs.
Lead Funnel Management
  • Oversee and audit the marketing lead funnel in Hubspot, ensuring accurate data and informed decision-making.
  • Implement effective lead routing and track follow-up activities to maximize conversion rates.
  • Optimize lead capture, processing, routing, and scoring processes to improve efficiency and accuracy.
  • Analyze data to identify trends, opportunities, and areas for improvement in the marketing funnel.
  • Create and manage workflows and forms in Hubspot to streamline processes.
Data and Campaign Performance Insights
  • Develop actionable insights into campaign/channel performance through reports and dashboards.
  • Determine high-revenue generating projects by segmenting databases and analyzing data.
  • Conduct in-depth analysis to identify trends, opportunities, and areas for improvement in marketing performance.
  • Present meaningful and actionable insights to drive marketing strategy and improvement.
Requirements & Qualifications
  • A minimum of 3 years of experience in a marketing operations role or similar capacity.
  • HubSpot expertise is mandatory, both as a marketing tool and as CRM.
  • Proven track record of driving business impact through marketing analytics.
  • Proficiency in Excel and Google Sheets is required.
  • Excellent communication, interpersonal, and organizational skills are essential.
  • Experience working cross-functionally to drive alignment and achieve common goals.
  • Ability to thrive in a fast-paced environment with multiple priorities.
  • Fluency in English is necessary.
About Paystand

We value diversity and believe that it drives better problem-solving and fosters creative thinking. We welcome candidates from diverse backgrounds and perspectives.

What We Offer
  • Generous paid time off and sick leave policies.
  • Free snacks and paid lunches in the office.

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