User Insights Senior Analyst
hace 9 horas
DiDi Global Inc. is a leading mobility technology platform that offers a wide range of app-based services across various markets. We are seeking a Senior User Insights Analyst to join our User Insights team, which is responsible for gathering and transforming user information into actionable insights that inform product development, user experience improvements, and business strategy.
Key Responsibilities:- Provide data-driven insights to Marketing, Operations, and Product teams to inform business decisions and drive user-centric product development.
- Design and execute research plans to answer business objectives and user needs, leveraging various research methodologies such as interviews, focus groups, ethnographies, and usability testing.
- Develop high-quality user insights artifacts, including presentations, user archetypes, journeys, and trends, to inspire and inform product development.
- Collaborate with cross-functional teams to integrate user insights into product development and business strategy.
- Manage business and external stakeholders to ensure successful research outcomes.
- Minimum 5 years of experience in user research, with a strong background in qualitative and quantitative research methodologies.
- Proven track record of delivering actionable insights that inform business decisions and drive user-centric product development.
- Excellent communication and presentation skills, with the ability to craft compelling stories and presentations that inspire and inform stakeholders.
- Experience with UX research tools, such as Maze, Optimal Workshop, and UserZoom.
- Bachelor's degree in design, sociology, marketing, psychology, anthropology, or a related field.
- Experience designing UX for digital services or working with product teams.
- Knowledge of behavioral design and/or service design.
- Intermediate knowledge of quantitative research techniques and concepts.
We are an equal opportunities employer and welcome applications from diverse candidates. If you are passionate about user research and want to join a dynamic team that is shaping the future of mobility, please submit your application.
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