Audience Insights Analyst

hace 1 semana


Xico, México Unicorn Consulting Group A tiempo completo
About the Role

Unicorn Consulting Group is seeking a highly skilled Audience Insights Analyst to join our team. As an Audience Insights Analyst, you will play a critical role in helping our clients make informed decisions about their advertising campaigns.

Key Responsibilities
  • Analyze and deliver insights on paid media advertising campaigns to help our clients achieve their business goals.
  • Use media audience research platforms to understand media consumption patterns and trends for our global clients.
  • Apply data from media planning and reporting tools to assist the team in campaign development and stewardship.
  • Synthesize data from a variety of sources into competitor analysis.
  • Deliver insights on clients' business, metrics, and competitive landscape.
Requirements
  • 3+ years of professional experience in a data-focused paid media strategy position, preferably at an advertising agency.
  • Experience with tools such as Global Web Index (GWI), SimilarWeb, Quid, Newzoo, Warc, eMarketer, and Pathmatics for strategy-shaping audience, industry and competitive intelligence.
  • Ability to translate data into an insights POV for your colleagues and our clients.
  • Exceptional skills with Excel and other analytical toolkits.
  • Strong English and Spanish written and verbal communication skills.
  • Proven problem-solving and creative thinking skills in a business setting.
What We Offer
  • A comprehensive benefits plan including paid medical and life insurance, annual bonus, work-from-home stipend, aguinaldo, grocery stipend, and more.
  • A competitive salary in the MX$25k-40k range based on experience.

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