Digital Marketing Specialist

hace 1 día


Xico, México Pro Coffee Gear A tiempo completo
About the Role

Pro Coffee Gear, a rapidly expanding e-commerce company specializing in coffee equipment, is seeking a dedicated and proactive SEO Specialist to join our team. This remote role is integral to our company's growth and client satisfaction, involving various business-critical functions.

Key Responsibilities
  • Implement and help execute SEO strategy, working closely with the SEO Strategist and Junior SEO.
  • Optimize website content, metadata, and internal linking to improve search engine rankings.
  • Implement SEO best practices for product pages, blog posts, landing pages, and other website content.
  • Sourcing and creating outreach lists, identifying guest post and link insertion candidates, and finding contact information.
  • Manual site analysis using tools like Ahrefs.
  • Perform regular website audits to identify technical SEO issues and ensure site health.
  • Work closely with the web development team to address and fix technical issues such as site speed, mobile responsiveness, and crawl errors.
  • Optimize website structure and schema markup to make sure we show for shopping snippets in the SERPs.
  • Track and report on key SEO metrics, including organic traffic, keyword rankings, and conversion rates.
  • Utilize tools like Google Analytics, Search Console, SEMrush, and Ahrefs to monitor SEO performance and identify areas for improvement.
  • Provide regular updates and actionable insights to stakeholders on SEO efforts and their impact.
Requirements
  • Strong knowledge of SEO best practices, algorithms, and current trends.
  • Experience with SEO tools such as Google Analytics, Google Search Console, Ahrefs, Surfer, etc.
  • Strong analytical, research, and problem-solving skills.
  • Excellent communication skills and ability to collaborate across teams.
  • Ability to handle constructive feedback and radical transparency.
  • Self-motivated and able to work independently with a proactive approach to learning and staying current with industry changes.
Preferred Skills
  • Familiarity with the coffee industry or a passion for coffee.
  • Experience with Shopify or similar e-commerce platforms.
  • Understanding of content marketing and its role in SEO.


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