Marketing Automation Expert

hace 1 semana


Xico, México Citi A tiempo completo

The Marketing Automation Specialist plays a crucial role in driving the bank’s ecosystem forward by successfully connecting platforms. This involves ensuring optimum set-up and designing life-cycle strategies and journeys for customers that drive the best digital customer experience. Additionally, the specialist must oversee e-mail marketing projects.

**Key Responsibilities**:

The specialist must be fully accountable and self-oriented, prioritizing initiatives based on business goals. Budget efficiency is a significant challenge. The individual must have a customer-centric mindset to correlate and find trends between everyday business metrics and marketing campaigns.

**Key Skills**:

Working closely with Tech, Marketing, Data, and other teams to identify potential use cases, always keeping in mind an adequate way to measure them. Designing and maintaining monitoring of activities for top management. Closely following administrative processes such as partner onboarding, due diligence, etc. Working with other stakeholders to optimize the tech ecosystem that integrates digital marketing campaigns with our systems to improve the quality of information.

**Requirements**:

Full management of end-to-end projects. Strong skills in developing marketing strategies in B2C with a differentiated understanding of KPIs and engagement tactics for each segment. Proven ability to design and deliver executive deliverables (dashboards, etc). Experience in implementation and use of marketing automation – nice to have Salesforce Marketing Cloud & Adobe Manager, Target, Experience. Knowledge of data-driven marketing, continuous optimization, A/B testing, and results analysis. Ability to work in multiple projects, challenges, and meet tight deadlines. Keeping up to date with the newest trends, innovations, and technologies in online advertising and marketing automation industries.

**Job Overview**:

The Marketing Automation Specialist is responsible for successfully connecting platforms to enhance the bank’s ecosystem. This involves ensuring optimum set-up and designing life-cycle strategies and journeys for customers that drive the best digital customer experience. The specialist must also oversee e-mail marketing projects. The role requires a customer-centric mindset, strong communication skills, and the ability to work in multiple projects and meet tight deadlines.

**Educational Requirements**:

Bachelor’s/University degree or equivalent experience.



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