Channel Marketing Specialist
hace 4 semanas
As a Channel Marketing Specialist at 3M, you will play a key role in developing and executing strategies and programs focused on the point of sale channel to maximize demand generation and market share of our brands. In the Consumer Business Group, you will have the opportunity to drive growth by adapting priority programs into strategies and initiatives. You will develop a deep understanding of the channel, consolidate commercialization strategies, marketing tactics, develop tools and operations to maximize impact at the point of sale. You will capture and use information to develop plans and actions, working with teams from different areas such as activation, shopper marketing to execute programs and strategies locally in accordance with the needs of the channel.
Key Responsibilities- Design and execute demand generation plans focused on the point of sale.
- Invest in activities and materials.
- Deliver the sell-out plan based on brand strategies.
- Maximize ROI of investments (MDFs), relevance, and impact of our brands in the channel.
- Generate commitment between sales, operations, shopper marketing, etc. teams.
- Add value to our customers.
- Bachelor's degree, preferably in Marketing and/or Business Administration or similar.
- Experience analyzing large amounts of data and trends.
- Critical and creative thinking skills.
- Negotiation and supplier management skills.
- Financial control and profitability of investments.
- Strong knowledge of the consumer industry.
- Experience in Trade Marketing in consumer companies (preferably).
- Intermediate to advanced English language skills.
- Reading and understanding of market information.
- Availability for travel (30% of time).
3M is a company that offers programs to help you live your best life, both physically and financially. To ensure competitive salaries and benefits, 3M conducts periodic comparative evaluations with other companies of similar size and scope.
Imagine your future at 3M
At 3M, inspiration happens every day. Here, science turns into magic. Except it's not magic, it's the right science, applied in the right way by the people of 3M. Here, your ideas help shape everyday life around the world. Here, you matter. You inspire. You challenge. You create. You thrive. Here, you can. Apply now and discover inspiring opportunities
3M is an equal opportunity employer. 3M does not discriminate against any job applicant based on race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our approach to flexibility is called Work Your Way, which puts employees first and drives well-being in ways that enable 3M's business and performance goals. You have flexibility in where and when work gets done. It all depends on where and when you can do your best work.
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