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Brand Growth Manager

hace 2 meses


Ciudad de México, Ciudad de México Beiersdorf A tiempo completo
{"h1": "Senior Brand Manager", "p": "We are seeking a highly skilled Senior Brand Manager to drive the growth of our brand and its portfolio. As a key member of our marketing team, you will be responsible for identifying opportunities in the market, developing local activities to generate brand penetration and consumption, and ensuring the perfect execution of the Marketing Plan contributing to the company goals.

Key Responsibilities:

* Analyze the brand and current strategy, highlighting areas of weaknesses and threats, opportunities, and strengths.
* Develop and implement local marketing activities to drive brand growth.
* Lead launches, coordinate, and provide marketing guidelines for marketing activities.
* Collaborate with the Precision Marketing Digital Campaign team to analyze, execute, and learn from campaigns.
* Define the annual game plan for owned brand categories and ensure best-in-class execution across areas.
* Develop and sustain strong working relationships with stakeholders.
* Ensure all aspects of the supply chain are aligned with the brand and commercial needs.
* Provide marketing inputs in S&OP meetings.
* Forecast sales, volume, and market shares for the brand, ensuring all parts of the company are geared accordingly.
* Champion the brand internally, ensuring all elements of the company understand the brand and its goals.
* Support and establish strong relationships with regional and global teams.
* Develop high-quality marketing materials that align with the overall brand strategy and GBU.

Requirements:

* Bachelor's degree in Marketing, Management, Business Administration, Industrial Engineer, or similar.
* Master's degree a plus.
* 2-4 years of solid experience in Marketing in FMCG.
* Excellent understanding of the full marketing mix.
* Highly creative with ability to think outside the box.
* Advanced communication and interpersonal skills.
* Comfortable working with numbers, metrics, and spreadsheets.
* Advanced English.
* Excellent knowledge of Nielsen.

If you are a motivated and results-driven professional with a passion for marketing and brand growth, we encourage you to apply for this exciting opportunity.

We offer a dynamic and supportive work environment, opportunities for professional growth and development, and a competitive compensation package.

Apply now and take the first step towards a rewarding career with Beiersdorf"}