Brand Manager

hace 1 día


Ciudad de México, Ciudad de México Brown-Forman A tiempo completo

As a Brand Manager at Brown-Forman, you will play a key role in driving profitable growth for our brands. This position requires a unique blend of strategic thinking and hands-on experience with deep knowledge across channels, data analytics, and brand management.

Key Responsibilities:

  • Develop and implement brand strategies that drive business growth and profitability.
  • Manage the development of marketing plans for assigned brands and products, working closely with the sales team, portfolio planning team, and field sales team.
  • Collaborate with cross-functional teams to ensure alignment and effective execution of brand strategies.
  • Lead the activation of brand strategies, working closely with the sales team to ensure consumer experiences are aligned from retail to direct consumer experiences.
  • Manage brand spending across the entire portfolio to ensure optimal resource allocation and highest return on investment.
  • Conduct full marketing evaluations and make recommendations for changes that benefit the brand.

Requirements:

  • 5+ years of consumer marketing experience.
  • Proficiency in English.
  • Ability to conduct data analysis from multiple sources to produce actionable insights.
  • Strong organizational skills and ability to lead multiple projects and manage project teams.
  • Demonstrated ability to develop and maintain strong relationships with multiple stakeholders.
  • P&L expertise in terms of understanding, management, and recommendations.
  • Experience managing agency partners or within agencies.

What We Offer:

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience.



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