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Localization Specialist

hace 2 meses

Xico, México Localizationacademy A tiempo completo
Job Description

We are seeking a highly skilled Localization Specialist to join our team at Localizationacademy. As a key member of our growth marketing team, you will be responsible for developing and implementing SEO strategies to improve our online presence in the LATAM region.

Key Responsibilities:

  • Develop and implement SEO strategies to improve organic search rankings and drive traffic to our website for the LATAM market in both Spanish and Portuguese markets.
  • Conduct keyword research and identify opportunities to optimize existing content and create new content for LATAM.
  • Strategize, write, edit and optimize high-quality content in both Spanish and Portuguese that aligns with SEO best practices.
  • Collaborate with the marketing and content teams to ensure consistent messaging and branding across all channels.
  • Monitor and analyze website performance using SEO tools and analytics to identify trends, and create actionable insights.
  • Stay up-to-date with the latest localized SEO trends, algorithm changes and industry developments in the LATAM market.
  • Conduct competitor analysis to identify gaps and opportunities for improvement.
  • Work with web developers to ensure international SEO best practices are properly implemented on newly developed code.
  • Work with the localization team to help drive LATAM localization strategy of existing website content.
  • Assist in the creation and optimization of localized landing pages and other digital assets.

Requirements:

  • Fluency in English, Spanish and Portuguese
  • 2+ years of strategizing, writing and editing SEO content
  • 2+ years of proven experience developing, executing and reporting on SEO initiatives in Spanish and Portuguese
  • Experience with the LATAM market and an understanding of cultural nuances and regional differences
  • 2+ years working with SEO on-site analysis tools such as Google Search Console, Ahrefs, Screaming Frog, Semrush and Surfer SEO
  • 2+ years working with heatmap tools such as Hotjar or Mouseflow
  • 2+ years working with using website analytics tools such as Google Analytics
  • Familiarity with strategies to improve domain authority
  • Lead experimentation of new strategies with the evolving search landscape
  • Well-versed in SEO strategies, tactics and best practices
  • Familiarity with content management systems such as WordPress
  • Working knowledge of CRM software such as HubSpot
  • Demonstrates interest in learning new information, news and trends relating to SEO
  • Self-starter, who is organized and doesn't need to be closely managed, and can freely collaborate with team members
  • Excellent communication skills
  • Strong organizational and project management skills