Senior Marketing Data Analyst

hace 1 semana


Xico, México Medium A tiempo completo

About Tala

Tala is a leading fintech company on a mission to unleash the economic power of the Global Majority. With a strong presence in emerging markets, we provide innovative financial services that enable individuals to start and grow their businesses, manage daily expenses, and achieve their financial goals with confidence.

Our Vision

We envision a new financial ecosystem where everyone has equal access to the tools they need to be financially healthy. Our diverse global team represents a multitude of backgrounds, cultures, and experiences, and we're committed to fostering innovation through inclusion.

Job Summary

We're seeking a highly skilled Senior User Acquisition Specialist to join our team. As a key member of our marketing team, you will be responsible for expanding our user base through data-driven strategies, analyzing market trends, and optimizing paid advertising campaigns.

Key Responsibilities

  • Data Analytics: Translate complex data into actionable insights, automate reporting, and build dashboards to track key performance metrics.
  • Market Intelligence: Analyze market trends, competitor strategies, and consumer feedback to identify acquisition opportunities across various channels.
  • Paid User Acquisition: Optimize paid advertising campaigns towards clear return on ad spend (ROAS) targets, manage ad creatives, and collaborate with creative teams and agencies to drive user growth.
  • Organic User Acquisition: Improve organic visibility through app store optimizations and other initiatives.

Requirements

  • Strong analytical and problem-solving skills.
  • Experience in SQL and data visualization tools (e.g., Looker).
  • Experience with marketing analytical tools and mobile measurement partners (MMPs) (Google Analytics, Adjust) is a strong plus.
  • Prior experience with managing paid marketing campaigns or building analytics solutions for marketing teams is a strong plus.
  • Fluency in Spanish and English, alongside excellent communication and collaboration skills.
  • 3+ years of experience in data analytics and A/B testing.
  • 3+ years of experience in user acquisition or digital marketing.

  • Senior Data Analyst

    hace 7 días


    Xico, México Zendesk A tiempo completo

    About the RoleWe are seeking a highly skilled Senior Data Analyst to join our Go-To-Market (GTM) Intelligence team at Zendesk. As a key member of our team, you will play a critical role in driving business growth and informing strategic decisions through data-driven insights.Key ResponsibilitiesWork closely with Sales/GTM leaders to define and track key...

  • Senior Data Analyst

    hace 2 días


    Xico, México Improvado A tiempo completo

    About ImprovadoImprovado is a pioneering Enterprise Data Platform that empowers Marketers, Data Analysts, and Strategists to unlock business insights from 250+ marketing platforms. Our mission is to minimize transaction costs and make data-driven decision-making accessible to all.Job SummaryWe're seeking a highly skilled Data Analyst to join our team. As a...

  • Senior Data Analyst

    hace 1 semana


    Xico, México Zendesk A tiempo completo

    About the RoleWe are seeking a highly skilled Senior Data Analyst to join our Go-To-Market (GTM) Intelligence team at Zendesk. As a key member of our team, you will play a critical role in driving business decisions with data-driven insights.Key ResponsibilitiesAnalyze and track customer journey through the sales funnel, identifying opportunities for...

  • Marketing Data Analyst

    hace 2 días


    Xico, México Com Hub A tiempo completo

    About Com HubCom Hub is a leading provider of innovative identity solutions that is revolutionizing the way businesses authenticate and verify their customers online to power a world of digital trust.Through our cutting-edge identity solutions, we are unleashing the business potential of various industries, including finance, government, retail, hospitality,...


  • Xico, México Citi A tiempo completo

    About the RoleCiti is seeking a highly skilled Senior Data Analyst to join our team. As a Senior Data Analyst, you will play a critical role in driving business decisions through data-driven insights.Key ResponsibilitiesDevelop and maintain advanced data models and statistical techniques to analyze large datasets and identify trends and patterns.Collaborate...

  • Senior Data Analyst

    hace 1 semana


    Xico, México Nissan A tiempo completo

    This position is on the Sales Finance facing team at Nissan. The Senior Analyst is someone who is very curious about what the data might reveal, has an entrepreneurial mindset, and a can-do attitude. The Senior Analyst has a passion for digging into the data to help answer complex business questions by leveraging insights generated from our sales finance...

  • Senior Marketing Analyst

    hace 17 horas


    Xico, México Pepsico A tiempo completo

    {"title": "Sabritas Brand Sr. Analyst", "description": "About the RoleWe are seeking a highly skilled and motivated Senior Marketing Analyst to join our team at PepsiCo. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive business growth and profitability.Key ResponsibilitiesDevelop and...

  • Marketing Analyst

    hace 1 semana


    Xico, México Citi A tiempo completo

    About the RoleCiti is seeking a highly skilled Marketing Analyst to join our team. As a Marketing Analyst, you will play a critical role in supporting the development of marketing strategies and campaigns.Key ResponsibilitiesWork closely with business partners and relationship managers to develop and execute marketing strategies and campaigns.Conduct...

  • Senior Data Analyst

    hace 1 semana


    Xico, México Citi A tiempo completo

    Job SummaryCiti is seeking a highly skilled Senior Data Analyst to join our team. As a Senior Data Analyst, you will be responsible for applying in-depth disciplinary knowledge to contribute to the development of new techniques and the improvement of processes and work-flows.Key ResponsibilitiesCoordinate and contribute to the objectives of data science...

  • Data Analyst

    hace 1 semana


    Xico, México Ntt Data A tiempo completo

    Job SummaryWe are seeking a highly skilled Data Analyst to join our team at NTT DATA Services. As a Data Analyst, you will play a critical role in helping us drive business growth and improvement through data-driven insights.Key ResponsibilitiesAssist in defining business standards, guidelines, and best practices for data analysis.Provide regular reporting...

  • Senior Data Analyst

    hace 1 semana


    Xico, México Citi A tiempo completo

    About the RoleCiti is seeking a highly skilled Senior Data Analyst - Client Insights to join our team. As a Senior Data Analyst, you will play a key role in driving business growth by providing actionable insights and recommendations to our clients.Key ResponsibilitiesDevelop and maintain complex data models and algorithms to analyze large datasets and...


  • Xico, México Zendesk, Inc. A tiempo completo

    About the Role**Job Summary**Zendesk, Inc. is seeking a highly skilled Senior Growth Data Analyst to join our Online Business team within the Marketing organization. As a key member of our team, you will play a vital role in optimizing our website to drive conversions by analyzing leads and the effectiveness of various marketing channels.Key...

  • Senior Data Analyst

    hace 2 días


    Xico, México Citi A tiempo completo

    Job SummaryCiti is seeking a highly skilled Data Analytics Senior Analyst to join our team. As a key member of our data analytics team, you will be responsible for applying in-depth disciplinary knowledge to drive business growth and improvement.Key ResponsibilitiesConduct strategic data analysis to identify insights and implications, and make strategic...

  • Senior Data Analyst

    hace 1 semana


    Xico, México Nissan A tiempo completo

    Job SummaryWe are seeking a highly skilled Senior Data Analyst to join our team at Nissan. As a Senior Data Analyst - Service Lane Technology, you will be responsible for managing the NCAR/ICARx Service program, working with dealers and customers to provide a fully digital service process.Key ResponsibilitiesProgram Management: Manage the NCAR/ICAR-X Service...

  • Senior Business Analyst

    hace 1 semana


    Xico, México Pepsico A tiempo completo

    About the RoleWe are seeking a highly skilled Senior Business Analyst to join our B2B Data Strategy team at PepsiCo. As a key member of our team, you will be responsible for driving the development and implementation of our B2B data strategy, working closely with cross-functional teams to identify business needs and develop data-driven solutions.Key...

  • Senior Data Analyst

    hace 1 semana


    Xico, México Talent Center A tiempo completo

    About the RoleWe are seeking a highly skilled Senior Data Analyst to join our Data & Analytics team at Talent Center. As a key member of our team, you will be responsible for leading and contributing to the delivery of high-quality audit data and analytics services.Key ResponsibilitiesLead and manage a team of up to 3-4 people to ensure timely and quality...


  • Xico, México Pepsico A tiempo completo

    About the RolePepsiCo is seeking a highly skilled Data Integration Senior Analyst to join our team in Canada. As a key member of our product data synchronization program, you will be responsible for ensuring the accuracy and timeliness of product data and images shared with our customers.Key ResponsibilitiesProcess inbound data from multiple sources,...

  • Senior Data Analyst

    hace 1 semana


    Xico, México Citigroup Inc. A tiempo completo

    About the RoleCitigroup Inc. is seeking a highly skilled Data Analytics Senior Analyst to join our team. As a seasoned professional, you will apply in-depth disciplinary knowledge to contribute to the development of new techniques and improve processes and workflows for resolving data quality issues.Key ResponsibilitiesIntegrate subject matter and industry...


  • Xico, México Zendesk, Inc. A tiempo completo

    Job DescriptionSenior Financial Analyst, Marketing Finance & StrategyAt Zendesk, Inc., we're seeking a highly skilled Senior Financial Analyst to join our Marketing Finance & Strategy team. As a trusted advisor to our executive team, you'll play a critical role in informing and guiding strategic decisions through insightful analyses and thought...

  • Data Analyst

    hace 2 días


    Xico, México Fixity Technologies A tiempo completo

    Job SummaryFixity Technologies is seeking a highly skilled Data Analyst to join our team. As a Data Analyst, you will be responsible for interpreting data and analyzing results using statistical techniques to provide ongoing reports.Key ResponsibilitiesImplementation of AML Actimize solutions, data mapping, and development of Data Mapping documentsDevelop...