Product Specialist

hace 2 semanas

Cancún, Quintana Roo, México Boston Scientific A tiempo completo
About the Role

This position is responsible for developing, managing, and executing the Interventional Cardiology Brands strategy assigned. The successful candidate will design and execute a marketing strategy that aligns with the strategic priorities of Boston Scientific's Interventional Cardiology division in Coronary Therapies.

Key Responsibilities
  • Develop an annual marketing strategy and plan, ensuring the implementation of strategies and key initiatives defined for the IC Portfolio (Stents, Balloons, or others)
  • Develop and follow-up action plans driven by the strategy plan, to be implemented by the Sales Team
  • Ensure sales achievement, profitability, market share, and growth of the category under responsibility
  • Define, prepare, and implement communication and promotional campaigns; brochures, materials, and sample books focused on the sales channel attended and with the Sales Team according to target
  • Identify customer, patient, and market needs, as well as, competitor trends
  • Manage patient/customer journey and adapt it to the strategy
  • Develop and enhance relationships with external customers including physicians, KOLs, and medical associations
  • Develop and enhance relationships with internal customers from ICG division, LATAM, and other areas to collaborate in daily work
  • Define strategy aligned with therapies areas including products and educational strategic programs to educate physicians
  • Lead Market Knowledge: Insights Competitors, behavior patterns, prices, portfolio, pains, therapy tendencies, and patient model
  • Work closely with the Sales team in evaluating business conditions. Identify creative sources of information that can help inform our strategic business plans. Prepare and submit reports to Sales Management by analyzing and compiling data, projections, and other relevant information
  • Lead Brand or Portfolio projects and new Product Launches
  • Manage OPEX assigned
  • Execute and develops forecast for the brands or portfolio assigned
Requirements
  • Bachelor's degree. (Marketing, Administration, Biomedical Engineering or similar)
  • Base in Mexico City
  • > 2 years of experience in the area of Marketing/Commercial/Medical Devices or Pharma. – max 6
  • At least 1 year of experience in Digital Marketing
  • Demonstrable marketing and/or commercial skills
  • Experience leading and managing Projects
  • Advanced English
  • Communication Skills
  • Proactive
  • Customer relationship skills
  • Excellent organizational and time management skills
  • Ability to work as part of a team
  • Excellent analytical, communication, and presentation skills MUST
Preferred Qualifications
  • Coordination and leadership of projects with external and internal suppliers
  • Ability to manage multiple projects at the same time

Boston Scientific is a leader in medical science for more than 40 years, committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate.

Choosing a career with Boston Scientific isn't just business, it's personal. And if you're a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you.

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