Performance Marketing Lead, B2B Growth

hace 3 semanas

Naucalpan de Juárez, México Doordash A tiempo completo

About the TeamOur B2B Growth team is a dynamic and performance-focused group that drives lead generation across various business lines. We are rapidly expanding, and this role will play a key leadership position, helping develop our marketing approach and grow your career as the team grows.

About the RoleWe're seeking an experienced Performance Marketing Lead to run a world-class acquisition program in our B2B Growth team. This opportunity offers you the chance to make an immediate impact by managing the performance of our main media channels in the U.S. and Canada. You'll be responsible for managing a world-class acquisition program, solving complex problems, and making strategic recommendations to drive SMB Merchant growth.

You will report directly to our local Manager, B2B Performance Marketing. With a proven track record in performance marketing and 4+ years of experience, you'll thrive in this role. Direct, hands-on experience managing media buying, optimization (Paid Social, Paid Search, Paid Display), and strategic planning either at an agency or in-house is required.

Key Responsibilities
  • Manage multi-million dollar annual digital budgets across digital paid marketing channels, working with partners such as Meta, Google, and TikTok to optimize campaign performance and test new products.
  • Leverage best practices from our U.S. team to build a local media buying team capable of operating at the lowest level of detail while maintaining cost per acquisition as low as possible.
  • Execute paid media strategy and campaign execution to increase lead generation and optimal return on ad spend.
  • Maintain and monitor key metrics across channels including budget pacing, MQL, CW, cost per acquisition and LTV proxies.
  • Manage an experimentation roadmap to optimize performance including A/B creative tests, incrementality tests, and bidding algorithm tests.
Requirements
  • You are proficient in the English language and able to communicate clearly and concisely.
  • Direct, hands-on experience managing media buying, optimization (Paid Social, Paid Search, Paid Display), and strategic planning either at an agency or in-house.
  • You are highly proficient in Excel/Google Sheets and have a deep familiarity with all digital marketing metrics including MQL, CW, CPL, CPA, CPC, CPM, LTV, and ROAS.
  • Strong quantitative, analytical, and problem-solving skills; must be very comfortable with data analysis and able to use data to make decisions and conduct experiments.
  • Experience with Web Tracking/Attribution (preferred)
  • Knowledge of SQL (preferred)
  • Experience working on multi-sided marketplace businesses (preferred)
Compensation & BenefitsWe offer a competitive salary range of $120,000 - $180,000 per year based on experience, along with additional benefits including health insurance, 401(k) matching, and more.

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