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We're seeking a talented Performance Marketing Specialist to join our team at Divelement Web Services, a pioneering IT consulting and engineering services firm based in Austin, TX, with operations in Mexico.
About the RoleWe're looking for an exceptional marketer who can drive business growth through innovative paid media strategies, leveraging platforms like Meta (Facebook, Instagram), Google Ads, LinkedIn, and TikTok. The ideal candidate will have a proven track record in B2B marketing, lead generation, and campaign optimization.
Your Key Responsibilities- Develop and execute targeted paid media campaigns across various platforms to generate high-quality leads and drive conversions.
- Collaborate with our web development team to ensure our website is a top-performing lead generation tool, optimizing user experience and search engine rankings.
- Promote our content initiatives, including podcasts, webinars, whitepapers, and events, through effective paid media strategies and compelling copywriting.
- Analyze campaign performance data to inform strategic decisions and optimize ongoing efforts, staying ahead of industry trends and best practices.
- Work closely with cross-functional teams to ensure alignment and maximize impact, providing insights and feedback to continually enhance marketing initiatives.
- 3-5 years of professional experience in paid media marketing, preferably within the digital or tech industries.
- A proven track record in B2B marketing and driving successful lead generation campaigns.