Digital Commerce Strategist
hace 1 semana
At L'Oréal, we are committed to equal opportunities and growth for all talent.
We believe that a diverse work environment in all areas and levels increases innovation and understanding of our business.
This role plays a crucial part in building the future of our company.
Company Overview
L'Oréal is a leading Beautytech company that offers a wide range of products through various channels.
Whether you prefer to buy our products in supermarkets, pharmacies, hairdressers, or online, we have a product to suit your needs.
"$80,000 - $110,000 per year"
This salary estimate is based on industry standards and the level of expertise required for this role.
Job Description
As an E-Commerce Coordinator, you will oversee the brand's online sales and development of an excellent user experience and customer journey on the web.
You will drive customer acquisition, retention, and growth through digital marketing and a seamless customer experience online.
This includes managing CRM, loyalty programs, and ensuring delivery and returns processes are effective.
You will also develop customer understanding through customer data and contribute to the overall analysis of the consumer path to purchase.
Additionally, you will work closely with marketing to define the consumer experience and e-merchandising.
Key responsibilities include tracking and drawing conclusions from specific e-commerce KPIs (unique visitors, conversion rate, profit optimization).
You will adapt strategy to fit with the nuances of local e-commerce markets and leverage best practices across geographies.
Lastly, you will ensure that the brand presence and journey online is consistent with overall brand standards and strategy.
Required Skills and Qualifications
To be successful in this role, you should have:
- Strong knowledge of digital marketing and e-commerce principles
- Excellent communication and project management skills
- Able to work independently and as part of a team
- Familiarity with CRM and loyalty programs
- Ability to analyze customer data and draw insights
Benefits
We offer a competitive salary, comprehensive benefits package, and opportunities for professional growth and development.
Our company values diversity, equity, and inclusion and is an equal opportunities employer.
We strive to create a work environment that is inclusive, supportive, and empowering.
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