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Marketing Funnel Optimization Specialist

hace 2 meses

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About the MOFU Analyst Role

**Job Summary**

We are seeking a highly skilled and data-driven Marketing Funnel Optimization Specialist to join our team at Global Yo. As a key member of our marketing team, you will be responsible for analyzing user behavior and conversion rates across our marketing funnel, identifying areas of opportunity, and developing strategies to improve conversion rates.

**Key Responsibilities**

  • Design and execute A/B tests for strategic communication campaigns to maximize conversion rates on the MOFU
  • Collaborate with the TOFU team to ensure communications and strategies are in sync across the funnel
  • Analyze user behavior and conversion rates to identify areas of opportunity and develop strategies to improve conversion rates
  • Develop and maintain a deep understanding of our customers' needs and preferences
  • Stay up-to-date with industry trends and best practices in marketing funnel optimization

**Requirements**

  • 100% native proficiency/fluent in both English and Spanish
  • Located in either New York City or Mexico City
  • Extremely data-driven and not just creative; you use numbers to drive every decision you make
  • Background in behavioral analysis (communications/marketing), product analysis, or business intelligence
  • Experience working with CDPs (Customer Data Platforms) or CEPs (Customer Engagement Platforms)
  • High execution capacity; not only can you identify areas of improvement for conversion, but you can envision, plan, and execute concrete actions to address those conversion areas
  • High capacity to learn and use software quickly; in this case Braze, but in general we're looking for someone extremely focused on efficiency who is blazing fast on a laptop and is at home in the digital world
  • Excellent written communication, as you will be checking and programming client-facing COPY, and your grammar and ease of written communication should be excellent

**Nice-to-Have Qualities**

  • Experience working with Braze and Branch
  • Thrives in a fast-paced environment, enjoys continually learning and growing
  • Analytical: Knows how to create a hypothesis and design an experiment to test a theory; you are skilled with extracting data, generating hypotheses, and launching constant and rapid iterative tests
  • Detail-oriented and big-picture oriented—you have the vision and tenacity to take your projects from idea to finish line
  • A strong communicator; you ask for help when you need it, understand that overcommunication is better than under communication, and have a love of written documentation
  • Extremely proactive attitude; you'll promptly voice any areas of opportunities that you see with a suggested solution for solving them

**Our Company Cultural Pillars**

  • Views technology as progress for humanity
  • Innovative, optimistic, curious, and thinks outside the box
  • Humility & willingness to grow
  • World-class communicators
  • Proactive & problem-solving attitude