Product Marketing Specialist

Job Description

The Product Marketing Specialist will play a key role in shaping the success of GM's premium brands—Buick, GMC, and Cadillac—by driving product strategy, pricing, incentives, and market positioning. This role blends analytical rigor with brand‑building creativity, ensuring each product aligns with customer expectations, competitive dynamics, and business objectives.

You'll collaborate closely with cross‑functional teams including Sales, Finance, Product Planning, and Brand Marketing to deliver data‑driven recommendations and execute strategies that elevate our premium portfolio.

Key Responsibilities
Product Strategy & Planning

•     Support long‑range product planning for Buick, GMC, and Cadillac, including feature packaging, lifecycle updates, and competitive benchmarking.

•     Analyze market trends, customer insights, and competitive activity to inform product decisions and positioning.

•     Partner with engineering and planning teams to ensure product offerings align with brand identity and customer expectations.
Pricing & Incentives

•     Develop pricing strategies that balance competitiveness, profitability, and brand equity.

•     Recommend monthly and quarterly incentive programs based on market conditions, inventory levels, and sales performance.

•     Monitor pricing effectiveness and adjust strategies to optimize volume and margin.

Market & Competitive Analysis

•     Conduct ongoing analysis of segment trends, competitor actions, and consumer behavior.

•     Prepare executive‑ready reports and insights to guide decision‑making.

•     Track performance metrics and identify opportunities to strengthen market share.

Brand Building & Positioning

•     Ensure product messaging aligns with the premium positioning of Buick, GMC, and Cadillac.

•     Collaborate with brand teams to develop compelling product stories, launch materials, and sales tools.

•     Support dealer communication and training to reinforce product value and differentiation.

Cross‑Functional Collaboration

•     Work closely with Sales, Finance, Supply Chain, and Marketing to align product strategies with business goals.

•     Provide clear, concise communication to stakeholders at all levels.

•     Support product launches, events, and internal reviews with data‑driven insights and recommendations.

Qualifications

•     Bachelor's degree in Marketing, Business, Economics, or related field; MBA preferred.

•     Minimum 5 years of experience in automotive product marketing, pricing, incentives, or product planning.

•     Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies.

•     Excellent communication skills, capable of presenting to senior leadership and cross‑functional teams.

•     Deep understanding of the automotive industry, particularly premium or luxury segments.

•     Proven ability to manage multiple projects in a fast‑paced environment.

•     Passion for product excellence and brand‑driven storytelling.

Work Properly.

Hybrid: This position requires to work 3 days on site 2 days at home remote on a full-time basis.

In case you need any reasonable adjustment to continue with your process, let your recruiter know.

Remember to attach your CV when applying to this vacancy.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future.

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

---