Analytical Lead, Large Customer Sales

hace 2 semanas

Ciudad de México, Ciudad de México Google A tiempo completo
Minimum qualifications:
  • Bachelor's degree or equivalent practical experience.
  • 5 years of experience with marketing measurement and attribution techniques (e.g., offline measurement, MMM, MTA, attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform) etc.
  • Experience in building and automating reporting dashboards using Business Intelligence tools such as Tableau, Spotfire, Qlik, Looker Studio.
  • Experience using SQL to extract and manipulate data, or with other programming or scripting languages such as R or Python.
  • Ability to communicate in English and Spanish fluently to support client relationship management in this region.
Preferred qualifications:
  • Experience in performing feature engineering techniques to optimize data pipelines and build models for business problem-solving.
  • Experience in developing and implementing a variety of data models, including predictive, descriptive, and prescriptive models, for business applications (e.g., R, Python, SAS etc.).
  • Ability to translate business problems into analysis frameworks and translate analysis results back into business recommendations.
  • Ability to grow in fluid environments and to deliver simple and engaging stories.
  • Excellent communication, time management and prioritization skills.
About the job:
As an Analytical Lead, you will use data-driven insights to help our customers achieve their business objectives. You will be a trusted advisor to large customers and help influence our customers marketing measurement plans. You will also be a key partner to Google's ad sales teams, who work to bring the best of Google's advertising solutions to their customers. You will have an investigative background with experience in strategy consulting, marketing analytics, financial modeling, or statistical analysis. You will analyze datasets and identify insights and will help customers increase their measurement maturity by adopting best practices in marketing measurement and media attribution. You will use Google internal data, customer marketing campaign performance data, and customer data to identify trends, opportunities, and marketing strategies that drive growth for our customers and Google. You will think critically, be comfortable with ambiguity, demonstrate strong business acumen, and will be a tenacious problem solver. You will work directly with customers and own relationships with key decision makers, including executive leaders in strategy and analytics teams. You will have experience navigating cross-functional teams and influencing without authority. You will build trust and motivate change both internally and externally. Google values big thinkers and curious, passionate people who are eager to learn and succeed as a team.

Google's Large Customer Sales (LCS) teams are strategic partners and
industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how
Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

Responsibilities:
  • Meet with executive customer leadership to uncover business objectives and issues.
  • Develop strong relationships with both internal and external stakeholders, earning their trust to test the status quo by telling stories with data.
  • Leverage your expertise in measurement solutions like incrementality, marketing mix models and attribution to test and measure the success and impact of your recommendations, helping our customers understand the true value provided by Google's partnership.
  • Collaborate with other Googlers and partner with internal and external product, research, data and measurement teams to define a cross-media measurement standard that supports an accurate measurement for a customers business, and bring full investigative capabilities to them.

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