Paid Advertising Specialist

Department: Marketing and Communication

Work Arrangement: Remote

Job Type: Independent Contractor, Full Time

Work Schedule: US Time Zone (candidate expected to be flexible with the client's preference)

Locations: Philippines, LATAM, South Africa, Kenya, and other remote regions with excellent English communication skills

About Pearl Talent

Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They're looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years. Candidates we've hired have been flown out to the US and EU to work with their clients, and even promoted to roles that match folks onshore in the US.

Hear why we exist, what we believe in, and who we're building for: WATCH HERE

Why Work with Us?

At Pearl, we're not just another recruiting firm—we connect you with exceptional opportunities to work alongside visionary US and EU founders. Our focus is on placing you in roles where you can grow, be challenged, and build long-term, meaningful careers.

Role Overview

The Paid Advertising Specialist is responsible for planning, executing, and optimizing performance-driven paid media campaigns across digital advertising platforms. This role covers the full paid advertising lifecycle—from campaign strategy and setup to optimization, testing, and performance analysis—requiring a strong balance of analytical thinking and hands-on execution.

You will manage campaigns across multiple platforms, collaborate with creative partners, optimize budgets and targeting, and scale profitable acquisition channels. This role is ideal for performance-focused marketers who enjoy testing, optimization, and data-driven decision-making in fast-paced environments.

Your Impact

Your work directly influences customer acquisition efficiency and revenue growth. By improving return on ad spend and reducing acquisition costs, you help build scalable and sustainable marketing channels. Your testing discipline, optimization strategies, and budget ownership ensure advertising investments deliver measurable business impact.

Core Responsibilities
Campaign Strategy, Setup & Execution — 30%

• Develop paid advertising strategies aligned with growth and acquisition goals
• Set up and launch campaigns across major advertising platforms
• Build campaign structures with proper tracking, naming conventions, and attribution
• Develop audience targeting and keyword strategies
• Coordinate with creative teams on ad requirements and specifications

Campaign Optimization & Performance Management — 30%

• Monitor campaign performance and identify optimization opportunities
• Optimize bids, targeting, placements, and budgets to improve efficiency
• Analyze performance metrics such as ROAS, CPA, CTR, CVR, and CPM
• Scale winning campaigns and pause underperforming ones
• Troubleshoot delivery, tracking, and policy-related issues

A/B Testing & Creative Collaboration — 20%

• Design and execute structured A/B tests for creative, audiences, and funnels
• Collaborate with designers and copywriters using performance insights
• Analyze test results and document learnings
• Test multiple formats, messages, and audience segments across platforms

Budget Management & Forecasting — 10%

• Manage and pace advertising budgets responsibly
• Allocate spend across platforms based on performance
• Forecast campaign performance and budget requirements
• Ensure spend efficiency and alignment with profitability goals

Analytics, Reporting & Insights — 5%

• Track and analyze performance using platform and analytics tools
• Create performance summaries with actionable insights
• Conduct post-campaign analysis to inform future strategy

Platform-Specific Management — 5%

• Execute platform-specific best practices based on primary channels
• Stay current with platform updates, algorithms, and new features

Requirements
Must-Haves (Required)

• 1–3+ years of experience in paid advertising, media buying, or performance marketing
• Hands-on experience with at least two major advertising platforms
• Proven ability to manage campaigns and improve performance metrics
• Strong understanding of audience targeting, conversion tracking, and optimization
• Analytical mindset with ability to interpret performance data
• Proficiency in Google Sheets or Excel for reporting and analysis
• Excellent written and verbal English communication skills
• Strong ownership, attention to detail, and accountability
• Proven ability to work independently in a remote environment

Nice-to-Haves (Preferred)

• Experience managing campaigns across multiple platforms or regions
• Background in e-commerce, DTC, lead generation, or affiliate marketing
• Experience with attribution tools, CRO tools, or funnel optimization
• Familiarity with advertising automation, scripts, or rules
• Exposure to international or Spanish-speaking market campaigns
• Platform certifications (Google Ads, Meta, Amazon, LinkedIn, TikTok)

Tools Proficiency
Must-Haves (Required)

• Paid advertising platforms (Meta Ads, Google Ads, Amazon Ads, LinkedIn Ads, or TikTok Ads)
• Google Sheets or Excel
• Analytics tools (Google Analytics or platform-native analytics)

Nice-to-Haves (Preferred)

• Additional paid media platforms (Pinterest, Snapchat, Microsoft Ads, YouTube)
• Attribution and BI tools
• Landing page and CRO tools
• Creative review and research tools
• Project management and collaboration tools (Notion, ClickUp, Asana, Slack)

Benefits

• Competitive Salary: Based on experience and skills
• Remote Work: Fully remote — work from anywhere
• Generous PTO: In accordance with company policy
• Direct Mentorship: Access to global industry leaders
• Learning & Development: Continuous growth resources
• Global Networking: Work with international teams
• Health Coverage (Philippines only): HMO after 3 months (full-time)

Our Recruitment Process

1. Application
2. Skills Assessment
3. Initial Screening
4. Top-grading Interview
5. Client Matching
6. Job Offer
7. Onboarding

Ready to Join Pearl Talent?

Build a long-term remote career driving growth through performance marketing. Join Pearl Talent and make an impact where ownership, results, and continuous learning matter.

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