Marketing CRM

hace 1 semana

Ciudad de México, Ciudad de México PayJoy A tiempo completo
About PayJoy
PayJoy is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success.  Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system.  Through PayJoy's point-of-sale financing and credit cards, customers gain access to a modern quality of life.  PayJoy's credit also allows our customers to seize opportunities as micro-entrepreneurs, and provide safety acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth.
This role
The Senior Manager CRM & Lifecycle will be responsible for leading the technical delivery of global campaigns across email, push notifications, in-app/in-line messaging, etc., leveraging advanced CRM functionalities and automation tools. This role requires a combination of technical and strategic skills, including proficiency in CRM platforms and automation tools, a deep understanding of customer segmentation and analytics, and the ability to collaborate cross-functionally with teams like Data Engineering, Product, Compliance, and Risk. Key responsibilities
  • Campaign & Journey Execution: Oversee the end-to-end technical delivery of the global marketing calendar, including building, scheduling, and deploying daily multi-channel comms campaigns to segmented audiences.
  • Testing & Optimization: Develop and execute a comprehensive test and learn roadmap to continuously optimize campaign performance, recommending strategies to improve engagement, conversion, and retention rates across digital communication platforms.
  • Quality Assurance: Conduct rigorous testing and troubleshooting of all campaigns to ensure functionality, correct targeting and optimal customer journeys with adherence to company guidelines before deployment.
  • Analytics & Reporting: Monitor, analyze, and report on key campaign performance metrics, providing actionable insights and strategic recommendations to optimize future campaigns and drive continuous improvement in member acquisition, engagement and retention.
  • CRM Tech stack management: Provide tactical direction for the CRM and related marketing technology stack, including tools for email, analytics, and automation. Contribute to CRM roadmap & infrastructure discussions, improving automation, data flows, and tooling.
  • Cross-functional alignment: Collaborate closely with Marketing Managers and other teams like Product, Data, and Risk to drive initiatives that improve customer experience and LTV.
Qualifications
  • Bachelor's degree or studying in a field related to data analysis.
  • 5+ years of experience working as a professional in CRM analytics and LTV optimization.
  • Strong understanding of CRM tech stack & data infrastructure: you know what's possible and how to scale it.
  • Knowledge of A/B and multivariate test planning, setup, execution, and measurement.
  • Demonstrated talent for effectively presenting data insights and complicated issues to a range of audiences.
  • Proficient hands-on experience designing and executing multi-channel CRM lifecycle programs with measurable business impact
  • Ability to work under pressure with quick turnarounds while managing multiple projects or tasks.
  • Fluent English.
Benefits
  • 100% Company-funded Health and dental and vision discount plan for employees and immediate family members.
  • Life insurance.
  • Phone finance, Headphone, home office equipment and wellnes perks.
  • 30 days of Christmas bonus
  • 20 days paid Vacation
  • 50% Vacation premium 
  • 13% Saving funds 
  • $2,000 MXN monthly grocery coupons
  • $2,000 USD annual Co-working Travel perk
  • $2,000 USD annual Professional Development perk
PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
PayJoy Principles
Finance for the next billion * Ownership * Break Through Walls * Live Communication * Transparency & Directness * Focus on Scale * Work-Life Balance * Embrace Diversity * Speed * Active Listening

  • Ejecutivo comercial de Marketing promocinal

    hace 1 día

    Ciudad de México, Ciudad de México Latin American Direction Marketing A tiempo completo

    Empresa de marketing solicitaEJECUTIVO COMERCIALRequisitos:Experiencia en ventas consultivas, Marketing digitalManejo de CRMUso de Office y Google WorkspaceMarketing BTL y promocionalOfrecemos:$18,000 netos mensualesComisiones sin topePrestaciones de LeyApoyo de transporte mensualLunes a Viernes 100% presencialJob Type: Full-timePay: $4,321.75 per monthWork...

  • Marketing

    hace 7 días

    Ciudad de México, Ciudad de México Hovland Barnes A tiempo completo

    Puesto: Marketing-. CRM SpecialistUbicación: Ciudad de MéxicoDescripción del puesto: El Analista de CRM Marketing será responsable de analizar, desarrollar e implementar estrategias de marketing basadas en datos y enfocadas en el cliente para aumentar la lealtad y retención del cliente. El candidato ideal debe tener habilidades analíticas sólidas,...

  • Especialista en Marketing Digital

    hace 3 días

    Ciudad de México, Ciudad de México Dinametra Performance Marketing A tiempo completo

    ¿Listo/a para el siguiente gran paso en tu carrera?En Dinametra, no solo contratamos talento, lo impulsamos.Buscamos a un Especialista en Marketing Digital con pasión, visión estratégica y ganas de crecer en un entorno dinámico y colaborativo.¿Eres tú? Sigue leyendo.¿Qué actividades realizarás?Planificar, ejecutar y optimizar estrategias SEM y...

  • CRM Analyst

    hace 2 semanas

    Ciudad de México, Ciudad de México WeWork A tiempo completo

    About UsAt WeWork, we provide flexible workspace solutions to help businesses of all sizes thrive in more than 37 countries worldwide. The future of work is here, and we're not just a part of that movement—we're leading it. United by a desire to build a global community, our purpose is to give members the support to do their best work, and the space to...

  • CRM Junior

    hace 3 días

    Ciudad de México, Ciudad de México Jellyfish A tiempo completo

    At Jellyfish we believe that our individual differences are our greatest assets. We are passionate about empowering every employee to reach their full potential and contribute their unique perspectives to our collaborative environment. We are an equal opportunity employer and firmly believe that a diverse and inclusive workforce drives innovation and leads...

  • CRM Manager Latam

    hace 6 días

    Ciudad de México, Ciudad de México Pacifica Continental A tiempo completo

    Our client, a company with international presence and expansion, is looking for a CRM Manager.The individual will be responsible for process and data strategy and an excellent communicator developer with product marketing, county, and brand teamsResponsibilities:Create and implement retention CRM strategies toward decreasing churn and enhancing player...

  • Marketing Specialist

    hace 3 días

    Ciudad de México, Ciudad de México Fertilidad Integral A tiempo completo

    Estamos buscando un/a Marketing Specialist Semi SeniorSi te mueve la ejecución impecable, el marketing con datos y la coordinación de muchos frentes al mismo tiempo, este rol es para ti.¿Qué harás en este rol?Serás una pieza clave para la ejecución operativa y la optimización de nuestras iniciativas digitales en web, CRM, SEO y Paid Media....

  • CRM & Data Strategy Lead

    hace 2 semanas

    Ciudad de México, Ciudad de México WeWork A tiempo completo

    About UsAt WeWork, we provide flexible workspace solutions to help businesses of all sizes thrive in more than 37 countries worldwide. The future of work is here, and we're not just a part of that movement—we're leading it. United by a desire to build a global community, our purpose is to give members the support to do their best work, and the space to...

  • Marketing Manager

    hace 7 días

    Ciudad de México, Ciudad de México Pacifica Continental A tiempo completo

    MARKETING MANAGER Liderar la estrategia de crecimiento de la organización a través de marketing digital basado en datos, optimización de funnels de conversión y escalamiento de canales de adquisición, retención y monetización de clientes. Responsabilidades principales:• Diseñar y ejecutar la estrategia de Growth Marketing enfocada en adquisición,...

  • Analista Sr CRM

    hace 7 días

    Ciudad de México, Ciudad de México Natura A tiempo completo

    NUESTRAS PERSONAS, JUNTAS, LIDERAN CON CONSCIENCIA.En Natura, tenemos el potencial para impulsar transformaciones significativas. Esto es posible a través de los productos innovadores de Natura y Avon; de las experiencias memorables de los servicios de belleza de Bluma y de nuestra plataforma de educación financiera, Emana Pay. Marcas y servicios...