Business Development

hace 2 días

Mexico City Metropolitan Area Castellan Real Estate Partners A tiempo completo

Job Title:
Business Development & Marketing Manager (Email, Direct Mail, Digital)

Department:
Marketing / Business Development

Location:
Remote

Type:
Full-time

Shift Timings:
Pacific Time Zone (PST)

Key Responsibilities

Campaign Planning & Execution

  • Build and manage a monthly marketing calendar (email + direct mail + digital).
  • Execute
    email marketing
    campaigns: list segmentation, content drafts, A/B testing, deliverability hygiene, and reporting.
  • Execute
    postcard/direct mail
    campaigns: targeting lists, creative coordination, print/mail vendor management, and response tracking.

Lead Generation & Business Development

  • Identify and build prospect lists (property management, GCs, developers, facility managers, retail, multi-family, affordable housing partners, etc.).
  • Run outbound sequences (email + phone follow-up + light LinkedIn outreach as needed) and schedule discovery calls/site walks for leadership/PMs.
  • Maintain a simple pipeline and follow-up cadence so leads don't fall through the cracks.

Digital & Website Coordination

  • Coordinate improvements to the website with the current provider (updates, landing pages, service pages, conversion forms), aligning with how the company already coordinates website changes .
  • Manage online presence basics: Google Business Profile updates, review-generation workflows, and directory listings consistency.

Systems, Data, and Reporting

  • Own CRM/contact database integrity (tags, segments, opt-in status, notes, next steps).
  • Track channel ROI (cost per lead, lead-to-estimate, estimate-to-win, revenue by channel).
  • Produce a concise weekly dashboard for the Owner/President: activity, pipeline, wins, lessons learned, next week plan.

Brand & Collateral

  • Coordinate collateral needed for outreach: capability statement, service one-pagers, project sheets, email templates, and direct mail creative.
  • Ensure messaging is consistent with Gills' positioning and target customers.

What Success Looks Like (First 90 Days)

  • Clean, segmented contact database and compliant email infrastructure.
  • 2–4 outbound campaigns/month running reliably (email + postcard + digital).
  • Documented process for lead intake → follow-up → handoff to estimating/PM.
  • A measurable pipeline with clear attribution (you can show what's working).

Qualifications Required

  • 8-10 years in marketing coordination, BD support, or lead-gen (construction/trades/services strongly preferred).
  • Experience running email marketing campaigns and working with a CRM/contact database.
  • Strong project management: can juggle vendors, deadlines, and internal stakeholders.
  • Excellent writing and communication skills (short, clear, professional outreach).

Preferred

  • Experience marketing for contractors (electrical, HVAC, plumbing, GC, facilities).
  • Direct mail campaign experience and vendor coordination.
  • Basic understanding of SEO/local search and conversion-focused websites.
  • Familiarity with compliance basics (opt-outs, consent, list hygiene).

Tools You May Use (or help us implement)

Email platform, CRM (or structured spreadsheets to start), list providers, print/mail vendors, simple landing page tools, and reporting dashboards.

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