Mexico Regional Manager, Retail Event Operations – FIFA World Cup

As the Regional Manager, Event Retail Operations – FIFA, you will oversee planning, execution, and performance across three high-profile FIFA event retail locations (Mexico City, Monterrey, Guadalajara). You'll lead and support location managers, guide cross-functional coordination, and ensure a consistent, premium fan experience throughout the region. As the tournament progresses and operational readiness becomes the focus, this role will transition into a City Manager position, taking direct leadership of one key event location within your region to drive executional excellence on the ground. 

HOW YOU WILL MAKE AN IMPACT: 

Regional Strategy & Leadership (Pre-Execution Phase) 

• Oversee and mentor Location Managers across three event retail sites, ensuring alignment with Fanatics' operational standards and retail goals. 

• Develop and implement regional strategies around staffing, infrastructure, logistics, and inventory deployment in collaboration with internal departments. 

• Coordinate with FIFA partners, venues, and vendors to ensure operational readiness and brand consistency across all assigned markets. 

• Drive cross-site collaboration to ensure best practices and shared solutions for common challenges. 

Transition to City Manager Role (Execution Phase) 

• As the tournament enters the critical execution stage, in addition to supporting the City Managers within your region, take on full-site leadership at one key location.

• Oversee all aspects of retail operations including team leadership, customer experience, inventory, sales performance, and issue resolution. 

• Act as the main point of contact for all client, vendor, and internal communications at your assigned site. 

• Lead by example, providing direct, on-the-ground support, coaching, and problem-solving to ensure operational excellence during the event. 

Event Planning & Execution 

• Ensure the successful buildout and breakdown of retail operations (fixtures, tents, POS) across assigned sites. 

• Support merchandising execution including planograms, product placement, and real-time inventory management. 

• Supervise staffing plans, training, scheduling, and performance across locations. 

• Monitor KPIs (sales, foot traffic, staffing productivity) and make data-driven adjustments during the event. 

Post-Event & Reporting 

• Conduct post-event reviews for each site within your region, including financial performance, inventory reconciliation, and staff assessments. 

• Collaborate with finance and logistics to complete regional profit/loss analysis and inventory close-out procedures. 

• Prepare executive summaries and Regional Strategy & Leadership (Pre-Execution Phase) 

• Oversee and mentor Location Managers across three event retail sites, ensuring alignment with Fanatics' operational standards and retail goals. 

• Develop and implement regional strategies around staffing, infrastructure, logistics, and inventory deployment in collaboration with internal departments. 

• Coordinate with FIFA partners, venues, and vendors to ensure operational readiness and brand consistency across all assigned markets. 

• Drive cross-site collaboration to ensure best practices and shared solutions for common challenges. 

WHAT YOU BRING TO THE TEAM: 

• 3–5 years of multi-site retail or event operations experience, preferably in fast-paced, high-volume environments. 

• Proven success in team leadership across geographically dispersed locations. 

• Strong organizational, time management, and analytical skills with a hands-on approach. 

• Ability to switch seamlessly between regional oversight and localized, site-specific leadership. 

• Experience building team culture and managing people operations across different markets. 

• Solid knowledge of retail systems, KPIs, inventory processes, and POS platforms. 

• Physical ability to lift 50 lbs. and work on your feet during long event days.

• Flexibility to travel and adapt quickly in dynamic, evolving event environments. 

WHERE YOU'LL WORK AND WHAT'S REQUIRED: 

• This role is on location based, supporting FIFA World Cup.

• Work Schedule commitment is through the full duration of the FIFA World Cup Event including weekends, evenings, and holidays as required by the event schedule(s).  

WHAT'S IN IT FOR YOU: 

• Event Experience Progression: Opportunity to move from regional oversight into direct leadership as City Manager for one of the FIFA host city locations.  

• High-Impact Role: Help shape the fan experience at the most globally visible sporting event. 

• Collaborative Culture: Join a supportive team committed to operational excellence and innovation. 

• Growth & Development: Gain diverse leadership experience in both regional strategy and on-the-ground execution. 

• All travel expenses reimbursed.