Brand Ambassador

[Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]

YOUR OPPORTUNITY

As the Local Trade Ambassador, you will be the leading expert on the Brand and Category. You will embody and represent the brand image and values externally and internally. You will collaborate closely with the local Sales and Marketing teams to increase the awareness of our brand with key influencers (e.g. bartenders) in the On Trade channel. Your deep knowledge of the Category, Brands and the Bacardi heritage along with your ability to communicate and influence people will be key to your success in this role.

About You
For this position we are looking for an executive who is willing to live our values. Demonstrating high Learning Agility will be fundamental not only for success in this role, but also for potential growth to other roles across Bacardi in the future. We have a clearly defined Leadership Excellence framework, and you will be expected, as a member of the Bacardi team.

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL:

• Represent the full portfolio of Bacardi Ltd brands in Mexico as the different channels face of the brand locally.
• Shape the trade's image of the brands sharing their brand stories, ensuring they are served with excellence, and making them relevant in the trade and on social media.
• Implement brand education and drink strategy training with the trade (and where relevant consumers).
• Manage the local implementation of advocacy engagement platforms such as cocktail competitions, trade community events and advocacy events.
• Support the local sales team with brand & drink listings via bar consultancy & the development of disruptive serves.
• Help to set Advocacy KPIs and measure these KPIs monthly, creating accurate KPI reports for Mexico.
• Amplify your brands and activities on your personal 'professional' IG profile.

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

To be successful in this role you will have/be:

• Bartending Skills: Advanced cocktail making skills with experience creating your own craft-cocktail creations, as well as the ability to demonstrate cocktail making techniques to both advanced and novice audiences.
• Education Skills: Strong story-telling skills with the ability to take the brand stories and make them your own and relatable to different audiences. The ability to explain complicated production concepts in simple language.
• Project Management: The ability to manage your time, several different activity and deliver on your commitments in time and to a high-quality standard to your internal and external stakeholders. This includes the efficient Measurement & Evaluation of your activity and the sharing and reapplication of your learnings.
• Administrative Skills: Managing your external facing advocacy responsibilities and staying on top of your administration – especially your daily planning, expenses, emails, and reporting – is a critical skill.
• Industry Connection & Influence: As an Ambassador you must have and grow your network of industry relationships that you will influence as well as use to identify trends, opportunities and best practices that can be applied to your market to make our Advocacy programming stronger.
• Commercial Skills: You must understand basic commercial skills, like how to identify or create value propositions, to allow you to effectively consult with and add value to your customers and move their business forward.
• English: A sufficient level of English is required to understanding global communications / materials.

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of 'Belonging', where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you're presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.
U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us
At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement:

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan

Health & Wellbeing

• Medical, Critical Illness, and Life Insurance
• Calm Meditation App subscription (free)
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.