Performance Marketing Specialist
hace 2 días
About the job
While applying, please take in consideration that this is an ON SITE position in CANCUN
Overview.
A Performance Marketing Specialist is responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels (Google Ads, Meta, TikTok, programmatic, etc.) with a strong focus on measurable results such as leads, sales, or ROI.
Key Responsibilities.
- Develop, implement, and manage paid acquisition campaigns (Search, Display, Social, Video, and Remarketing).
- Analyze campaign performance using KPIs (CPC, CPA, CTR, ROAS, etc.) and optimize budgets accordingly.
- Conduct A/B tests to improve creatives, audiences, and landing pages.
- Collaborate with design and content teams to ensure cohesive messaging and branding.
- Manage tracking pixels, conversion events, and analytics tags (GA4, Tag Manager, etc.).
- Prepare detailed performance reports and actionable insights for stakeholders.
- Stay updated on digital trends, new ad formats, and algorithm updates.
Requirements.
- Bachelor's degree in Marketing, Business, or related field.
- 2+ years of experience in digital performance marketing or paid media.
- Strong analytical skills and proficiency in platforms like Google Ads, Meta Ads Manager, and GA4.
- Experience with A/B testing and campaign automation tools.
- Intermediate to advanced Excel/Sheets and data visualization knowledge.
- Detail-oriented, data-driven, and creative problem-solver.
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