Performance Marketing Specialist

hace 2 semanas

Cancún, Quintana Roo, México Global Connect Team A tiempo completo $30,000 - $60,000 al año

While applying, please take in consideration that this is an
ON SITE
position in
CANCUN

Overview.

A
Performance Marketing Specialist
is responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels (Google Ads, Meta, TikTok, programmatic, etc.) with a strong focus on
measurable results
such as leads, sales, or ROI.

Key Responsibilities.

  • Develop, implement, and manage paid acquisition campaigns (Search, Display, Social, Video, and Remarketing).
  • Analyze campaign performance using KPIs (CPC, CPA, CTR, ROAS, etc.) and optimize budgets accordingly.
  • Conduct A/B tests to improve creatives, audiences, and landing pages.
  • Collaborate with design and content teams to ensure cohesive messaging and branding.
  • Manage tracking pixels, conversion events, and analytics tags (GA4, Tag Manager, etc.).
  • Prepare detailed performance reports and actionable insights for stakeholders.
  • Stay updated on digital trends, new ad formats, and algorithm updates.

Requirements
.

  • Bachelor's degree in Marketing, Business, or related field.
  • 2+ years of experience in digital performance marketing or paid media.
  • Strong analytical skills and proficiency in platforms like Google Ads, Meta Ads Manager, and GA4.
  • Experience with A/B testing and campaign automation tools.
  • Intermediate to advanced Excel/Sheets and data visualization knowledge.
  • Detail-oriented, data-driven, and creative problem-solver.

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