Creator Marketing

Responsibilities
About the team

TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe.

Responsibilities

• Elevate Top Creators: Identify and champion standout TikTok Live creators by securing high-impact visibility opportunities across media features, strategic partnerships, and public-facing events.

• PR & Storytelling: Partner with internal PR and Communications teams to craft compelling creator-driven stories for press, social media, and owned platforms.

• Strategic Partnerships: Cultivate and manage relationships with brands, media outlets, and event organizers to unlock co-marketing initiatives and visibility opportunities for creators.

• Content Creation: Develop case studies, success stories, and spotlight videos that demonstrate the impact and reach of TikTok Live creators.

• Event Strategy & Activation: Drive creator participation in key industry events, panels, festivals, and brand activations that enhance creator and platform visibility.

• Cross-Functional Collaboration: Work closely with Creator Operations, Content, Marketing, and PR teams to align strategies, ensure message consistency, and deliver high-impact executions.

Qualifications
Minimum Qualifications:

• Bachelor's degree in Communications, Marketing, Public Relations, or a related field.

• 0-3 years of experience in PR, influencer marketing, talent marketing, or strategic partnerships—preferably within social media, entertainment, or digital content.

• Deep understanding of the Latin American creator landscape and entertainment trends.

• Proven experience working with creators, talent managers, or public figures.

• Exceptional storytelling, writing, and presentation skills.

• Strong project management skills and ability to build lasting partner relationships.

• Bilingual fluency in English and Spanish, both written and spoken, to communicate with external stakeholders in LATAM.

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​

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Diversity & Inclusion​

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​

TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at ​