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Brand Manager Jr

hace 2 semanas

Ciudad de México, Ciudad de México Bayer A tiempo completo

Ever feel burnt out by bureaucracy? Us too. That's why we're changing the way we work— for higher productivity, faster innovation, and better results. We call it Dynamic Shared Ownership (DSO). Learn more about what DSO will mean for you in your new role here

Tasks And Responsibilities

  • Marketing plan: developing the strategy and execution of brands aligned with the SBU / HQ, to achieve the KPIs defined (Main KPIs: NS, FVE, FCA, SO & SI, DOH, Market Share). According to MKT 4.0 (short, medium & long term).
  • In charge of Media deployment: Mass Media & Digital (Data analytics, Content, social media, Search engine optimization (SEO), Product/ux design & eCommerce (Build E-commerce and master pieces that can be changed as requirement of trends, all customers same experience.) and POS.
  • Lead & collaborate with multifunctional teams in campaign deployment, research and analysis, promotion, PR, media and advertising associated with assigned brands; assesses their success against plan (P&I and P&L). Consumer Goods and Medical Team: KAMs, Top Retailers (i.e. Walmart), Medical Associations, Key Opinion Leaders, Sales Force Team, Trade Marketing team, etc.
  • Field force support: contribute to planning activities to support Field Force, in agreement with Sales Manager, through the development of dedicated material. Present plan and sales updates during cycle meetings (projects, materials and positioning strategies) in line with the marketing objectives. Keep liaison with field force to help them on technical and operational issues.
  • International network: take responsibility for the development and maintenance of international relationships with colleagues from HQ and other countries thanks to interactions on product strategies and tactics. Leverage on the manager for providing feedback at international and national level.
  • Precision MKT: constantly monitors the local market through modeling and segmentation, competitor's benchmark and reporting structure with the aim of supporting the decision-making process for the Business Unit.
  • Omnichannel is in charge to build 360° MKT CEX of brands. Campaign tracking, AB Testing, leverage digital technology (QR, Gps, Geofence, push notifications, shopping cart on site) zero thinking to zero effort.

Who You Are

  • Bachelor's degree in marketing, Business Administration or similar careers.
  • Minimum of 5 years' marketing experience, including at least 3 years in consumer marketing for FMCG or over‑the‑counter (OTC) products.
  • Proven, hands‑on experience designing and implementing consumer‑focused marketing strategies, including consumer insights, segmentation, customer journey mapping, and activation planning.
  • Experience with medical detailing and healthcare‑professional targeting strategies; experience developing messaging/talking‑points and performing data analysis is a plus.
  • Advance English (90%) writing, reading and oral.
  • Presentation Skills.
  • Advanced skills in Excel and Microsoft Power Point.
  • Digital knowledge Capabilities: Emotional intelligence, Critical Thinking, Sense of humanity, Analytical Ability, Innovative Orientation, Assertive communication and active listening, Proactivity, Team worker, Creative, Oriented to results, Networking builder, Market and Consumer Sensibility, Conflicts Management, PR management.
  • Self-management (Resilient, Self-Motivation, HO, Healthy lifestyle).

At Bayer we believe in diversity, equity and inclusion. We aim to create an environment in which everybody can feel authentic, respected and equally valued. Every day we strive to reflect our values through our unique capabilities, self-experiences, and aspirations. We intentionally seek diversity, to enable our people to bring their fullest potential out and encourage others to likewise do so. Our company wins when we leverage our capabilities to lead the cultural transformation in our business, positively impacting society.

Candidates who meet the requirements based on the job profile will be considered for employment regardless of physical disability, race, color, religion, sex, age, sexual orientation, gender identity and will not be at a disadvantage if unemployed.

Application Period:
01/23/ /30/2025
Reference Code:
854884

Division:
Consumer Health
Location:
Mexico : Ciudad de México : Ciudad de México

Functional Area:
Marketing
Work Time:
Full Time

Employment Type:
Regular

Contact Us
Address
Ciudad de México, México