Marketing Manager

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client's time zone.

Our client is a fast-growing, patient-first medical practice committed to delivering high-quality care while scaling responsibly. Serving a predominantly Latino patient base, the practice is transitioning from an agency-led model to building a high-performing internal marketing function, with a strong emphasis on culturally fluent messaging, accountability, and measurable patient acquisition outcomes.

Location
Fully remote | 9 AM - 5 PM EST

Role Overview
The Marketing Manager will fully own paid media strategy and execution across key platforms, with a primary focus on Meta (Facebook & Instagram), TikTok, and future expansion into Google Ads. This is a hands-on leadership role responsible for both strategy and execution, operating as the internal head of marketing while laying the foundation for a scalable in-house team.

Key Responsibilities

Paid Media Strategy & Execution

• Own end-to-end paid media performance across Meta, TikTok, and Google Ads.

• Develop and execute acquisition strategies focused on patient leads, bookings, and cost efficiency.

• Manage campaign setup, targeting, budgets, creatives, and ongoing optimization.

• Continuously test audiences, creatives, and messaging to improve performance.

Performance Tracking & Analytics

• Monitor and report on key metrics including CPA, CPL, ROAS, bookings, and conversion rates.

• Translate performance data into clear insights and actionable plans.

• Ensure accurate tracking and attribution in collaboration with internal tools and platforms.

Creative Direction & Collaboration

• Provide strategic direction for ad creatives and social content.

• Collaborate with creative and content partners to align assets with performance goals.

• Identify creative trends and opportunities within healthcare and short-form video.

Cultural & Language Alignment

• Develop culturally relevant messaging for a Spanish-speaking Latino patient audience.

• Ensure messaging reflects cultural nuance, tone, and intent beyond direct translation.

• Advise on content themes and hooks that resonate with the target demographic.

Team & System Building

• Help establish internal marketing processes, workflows, and documentation.

• Participate in hiring and onboarding future marketing team members.

• Serve as the primary internal point of contact for marketing.

Qualifications

Experience

• 5+ years of experience in performance marketing or paid media.

• Proven track record running paid campaigns with measurable results.

• Experience in healthcare, local services, or lead-generation businesses is a plus.

Skills

• Strong expertise with Meta Ads Manager; TikTok Ads experience strongly preferred.

• Comfortable owning both strategy and execution in a lean environment.

• Highly analytical with a test-and-learn mindset.

• Fluent in English and Spanish with strong cultural fluency.

• Ability to operate autonomously with clear accountability and ownership.

What Success Looks Like

• Improved patient lead flow with lower acquisition costs.

• Faster campaign iteration compared to agency timelines.

• Clear visibility into performance and marketing spend.

• A scalable internal marketing foundation that supports long-term growth.

Opportunity
This role offers the opportunity to replace an external agency and build an internal marketing engine from the ground up. You'll directly impact patient growth, shape culturally relevant acquisition strategies, and play a foundational role in scaling a mission-driven medical practice.

• Fill in the application form

• Record a video showcasing your skill sets