Regional Vice President of Sales

I. Position Overview

The Regional Vice President of Sales is fully responsible for the development and execution of sales strategies in a designated region (such as Greater China, Asia Pacific, North America, EMEA, or a major domestic region). This role holds ultimate responsibility for regional revenue growth, market expansion, customer base optimization, and the development of sales organizational capabilities.

This position is a key executive role within the company's sales system, reporting directly to the Chief Sales Officer (CSO) or Chief Executive Officer (CEO), and is a core driver of the company's strategic implementation and performance achievement. II. Key Responsibilities

Regional Sales Strategy and Business Planning

Based on the company's overall strategy, develop and continuously optimize regional sales mid-to-long-term strategies and annual/quarterly sales plans.

Define regional revenue targets, growth paths, key industries, key customers, and product portfolio strategies.

Analyze regional market capacity, competitive landscape, pricing strategies, and changes in customer demand, and propose actionable business growth plans.

Translate company strategic objectives into quantifiable, trackable, and actionable regional sales targets.

Sales Performance Management and Results Delivery

Take full responsibility for regional sales revenue, profit margins, cash collection, and key KPI indicators.

Establish sales forecasting, pipeline management, and performance evaluation mechanisms.

Regularly review sales data, identify gaps, risks, and opportunities, and take corrective actions quickly.

Ensure that regional sales targets are achieved consistently, stably, and predictably.

Key Account and Strategic Account Management

Personally responsible for or deeply involved in key accounts, strategic accounts, and large, complex projects in the region.

Build high-level customer relationships (C-level/Owner-level) to enhance customer loyalty and long-term value.

Lead major contract negotiations, pricing strategies, and commercial terms development.

Promote collaboration and resource integration across regions and business lines for key accounts.

Sales Organization and Team Building

Establish and optimize the regional sales organizational structure, clarifying job responsibilities and reporting relationships.

Recruit, train, coach, and retain high-performing sales managers and core sales talent.

Establish clear performance appraisal, incentive, and promotion mechanisms to create a results-oriented sales culture.

Enhance the team's professional capabilities in solution selling, value selling, and complex sales.

Cross-Departmental Collaboration and Internal Management

Collaborate closely with marketing, product, operations, supply chain, finance, legal, and other departments to ensure smooth sales execution.

Drive a closed-loop process between market strategy, product positioning, and sales feedback.

Assist in developing regional pricing policies, credit policies, and risk control measures.

Ensure that sales activities comply with company compliance, internal control, and business ethics requirements.

Market Expansion and Business Innovation

Identify and drive the development of new markets, new industries, new business models, or new channels.

Evaluate potential mergers and acquisitions, strategic partnerships, or channel partner opportunities (if applicable).

Promote the application of digital sales tools, CRM systems, and data-driven sales management methods.

Continuously improve the overall regional market competitiveness and brand influence.

III. Qualifications Educational Background

Bachelor's degree or above, preferably in Business Administration, Marketing, Finance, Engineering, or a related field.

MBA or overseas educational background is a plus.

Work Experience

20+ years of sales and business development experience, including at least 5 years of regional/area sales management experience.

Proven track record of leading multi-level sales teams and managing complex sales organizations.

Experience in B2B sales, solution sales, or high-value product sales is preferred.

Experience in cross-regional, cross-cultural, or international business is preferred.

Core Competencies and Qualities

Excellent strategic thinking and business acumen, able to drive business growth from a holistic perspective.

Strong results orientation and execution ability, able to consistently deliver results in a high-pressure environment.

Excellent leadership, communication skills, and influence, able to effectively motivate and manage executive teams.

Proficient in data analysis, sales forecasting, and performance management.

Integrity and honesty, with a high degree of professional ethics and responsibility.